Neighborhood Café Also Providing Free Entrée Offer to Sweethearts Who Express Their Love on Facebook Leading Up to the Lovers’ Holiday
Dallas, TX (RestaurantNews.com) In 1415, when the Duke of Orleans sent the first recorded Valentine’s Day card, in France called cartes d’amitiés (“Love Cards”), to his wife in France from the Tower of London after his capture at the Battle of Agincourt, he most certainly wasn’t thinking about free cake or champagne. He had bigger potatoes to fry.
But more than 600 years later, Mimi’s, the popular neighborhood cafe offering American-French comfort food, is putting a modern-day spin on the Valentine’s Day sentiment, offering guests who propose at Mimi’s on Valentine’s Day a free slice of Birthday Crêpe Cake, more than 15 layers of French crêpes, vanilla cake and sweet cream, to share and a split of Korbel® California Champagne, where legal, for the couple. In addition, sweethearts who express their love on Mimi’s Facebook page leading up to the holiday will receive an offer for a free entrée with purchase.
“Love is in the air at Mimi’s and also online,” said Stewart Slocum, Mimi’s chief marketing officer. “Our cafes make for the perfect setting for dates and proposals. We also embrace the opportunity to provide a free entrée offer to those who share their love on Mimi’s Facebook page leading into the lovers’ holiday.”
Valentine’s Day is the last chance to enjoy Mimi’s Fresh Cracked Peppercorn Steak Frites, a fire-grilled 28-day aged New York Strip encrusted with zesty peppercorns and topped with rich, “Steak Au Poivre” cognac cream pepper sauce and served with double-fried Idaho Russet potatoes, seasoned with sea salt and herbs in the classic French Frites tradition.
Mimi’s rustic cut French frites (pronounced freets) recipe features thick hand-cut potatoes, which are double cooked – first blanched and cooled, then fried to order – yielding frites that are crispy and golden on the outside, and light and fluffy on the inside. The frites are seasoned with sea salt and fresh herbs. Mimi’s rustic cut French frites are the result of more than 60 days of research in France.
Guests dining on Valentine’s Day can also enjoy Mimi’s French House wines from France for $5 by the glass or $20 for a bottle. And guests will leave with a free take-home gift of free muffin squares and a free dessert offer for their next visit.
The offer of free Korbel California Champagne is available where legally permissible. Mimi’s offer of free entrée applies to a guests’ next visit at participating locations with purchase of a second lunch or dinner entrée of equal value & two beverages. Guests will receive an invitation to sign up for Mimi’s e-club, then receive a buy-one-get-one free coupon upon sign-up.
Guests are encouraged to make reservations for Valentine’s Day by calling their neighborhood Mimi’s.
About Mimi’s Cafe
Founded in 1978 by Arthur Simms, who was stationed in France during World War II, Mimi’s Cafe is a neighborhood cafe offering American-French comfort food. In February 2013 Mimi’s Cafe was purchased by Le Duff America, Inc., the North American subsidiary of Groupe Le Duff, a global bakery and restaurant company headquartered in Rennes, France. Since then, the team has launched new dishes reflecting the culinary traditions of fresh ingredients, bistro classics, and American comfort food. There are currently 101 Mimi’s Cafe locations throughout 18 states in the U.S.
Derek Farley for Mimi’s