Leading Polished Casual Fondue Restaurant’s Beverage Program Named “Best Special Event/Program”
Tampa, FL (RestaurantNews.com) The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today it has won the 2016 VIBE VISTA Award for Best Special Event/Program for its 2014 Women & Whiskey limited-time offer. These awards recognize the creation, training, execution, management, and on-going positive results of an on-premise national chain company’s corporate beverage program. The Melting Pot was honored at the VIBE Conference, the annual premiere event recognizing the leading chain and hotel adult beverage executives and suppliers, last week in San Diego.
“We are honored to receive this prestigious award in recognition of our Women and Whiskey limited-time offer and its impact on the beverage industry,” said President of The Melting Pot Restaurants, Inc., Mike Lester. “Each year, we focus on providing some of the best-tasting menu items and limited-time offers that our guests enjoy and increase profitability for our franchisees.”
Created by Beverage Manager Paul Brown, The Melting Pot’s Women and Whiskey promotion celebrated women and the revival of whiskey with featured whiskey cocktails, such as the “Buck be a Lady” and “Alabama 33,” a customizable whiskey flight, as well as ladies’ night events featuring whiskey-infused fondues. The fall 2014 limited-time offer was promoted heavily in the restaurants with recipe cards, table tents and even a fun quiz to help ladies identify what kind of “whiskey woman” they are.
“We are always looking for ways to create added appeal for diners,” said Brown. “Combining the natural group appeal of fondue with a special drink menu that is on-trend and attractive to women was a win for our restaurants and a lot of fun for our guests.”
The Melting Pot has celebrated other accolades recently, ranking No. 1 among 40 casual-dining restaurant chains in Nation’s Restaurant News‘ 2015 Consumer Picks report. The Melting Pot ranked first in four out of 10 overall attribute categories, achieving top scores in cleanliness, service, atmosphere and craveability.
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Southeast Asia, and the United Arab Emirates, and has more than 15 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
In order to fuel growth, the company is actively seeking qualified franchisees and will host a franchising webinar on Thursday, Feb. 18 at 11 a.m. (EST). To register, please visit http://www.meltingpotfranchise.com/upcomingEvents.aspx or contact Dan Stone, chief business and people development officer for The Melting Pot, at 800-783-0867 ext. 108.
To learn more about ownership opportunities with The Melting Pot, contact Dan Stone, chief business and people development officer for The Melting Pot, at 800-783-0867 ext. 108.
To learn about fondue history and facts, check out The Melting Pot’s fondue infographic.
About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico, Southeast Asia, United Arab Emirates and more than 15 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 1 casual dining restaurant in the Nation’s Restaurant News 2015 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.