Leading Polished Casual Fondue Restaurant Opens Third Restaurant in Mexico City Located in Pedregal
Tampa, FL (RestaurantNews.com) The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced today that it is actively seeking qualified area developers to expand its brand footprint in Mexico. The Tampa, Fla.-based company’s plans for expansion come on the heels of the opening of The Melting Pot’s third restaurant in Mexico City in late August, located in Pedregral at Avenida de las Fuentes 425.
As part of its international expansion plans, The Melting Pot aims to develop at least five additional locations in Mexico and is targeting cities such as Mexico City, Guadalajara, Puebla, Monterrey, Cancun and Los Cabos for future growth. In addition to Pedregal, the company operates two restaurants in Mexico City, which opened in Satelite and Interlomas in 2011 and 2012, respectively.
“The Melting Pot has experienced great success in Mexico and now is the first time in the last five years that we have offered development opportunities in the country,” said Dan Stone, chief business and people development officer for Front Burner Brands. “We want to continue to build on the momentum we’ve experienced and look forward to partnering with qualified area developers who can help us expand our brand presence within Mexico City as well as other key growth markets throughout the country.”
The Melting Pot operates more than 125 restaurants across 35 U.S. states, Canada, Mexico, Southeast Asia, and the United Arab Emirates, and has more than 15 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.
In addition to Mexico, the top fondue franchise is focused on expanding its international footprint in select markets across Brazil, Canada, China, India, Japan and South Korea. Earlier this year, The Melting Pot announced the opening of its first restaurant in Jakarta, Indonesia and most recently its first Middle Eastern location in Dubai, United Arab Emirates. The company also plans to open its first restaurant in Riyadh, Saudi Arabia before the end of 2015.
The Melting Pot was recently ranked No. 1 among 40 casual-dining restaurant chains in Nation’s Restaurant News’ 2015 Consumer Picks report, up from No. 6 out of 38 concepts last year. The Melting Pot ranked first in four out of 10 overall attribute categories, achieving top scores in cleanliness, service, atmosphere and craveability.
To further fuel its global development plans, the company is actively seeking qualified franchisees and will host a franchising webinar on Thursday, Oct. 15 at 10 a.m. (CDT). To register, please visit http://www.meltingpotfranchise.com/upcomingEvents.aspx. To learn more about ownership opportunities with The Melting Pot, contact Dan Stone, chief business and people development officer for The Melting Pot, at 800-783-0867 ext. 108.
The Melting Pot is seeking area developers with restaurant or hospitality experience who can commit to a minimum development agreement of three or more restaurants. Franchisee candidates or groups should have access to a minimum of $3 million USD in capital. At least one of the franchise owners must be fluent in English. Depending on the real estate site selected, franchisees of The Melting Pot in the United States can expect the total investment for one restaurant to be approximately $959,000 to $1,436,000 USD. The initial franchise fee is $50,000 USD per unit and there is a one-time training fee of $50,000 USD. As the brand celebrates its 40th anniversary in 2015, a 40 percent discount will be offered on the initial franchise fee for the first restaurant for all new franchise agreements signed in 2015.
To learn about fondue history and facts, check out The Melting Pot’s fondue infographic.
About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico, Southeast Asia, and the United Arab Emirates, and more than 15 international locations in development. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.