“The Meatrix: Relaunched” Continues the Fight Against Big Agriculture

From foodtank.com by Emily Seifert
“The Meatrix: Relaunched” Continues the Fight Against Big Agriculture

As a part of their Sustainable Table program, GRACE Communications Foundation is re-launching the award-winning short film, The Meatrix, to celebrate its anniversary and reinvigorate audiences. The updated version of the film will debut on March 7th at TEDxManhattan.

Originally released in 2003, The Meatrix quickly went viral. Its informative and entertaining message spoke to more than 15 million viewers worldwide, raising awareness of the realities of factory farming. In addition , the film provided viewers a vehicle to take action. The Eat Well Guide was introduced alongside The Meatrix, giving consumers the power to find sustainable farms, restaurants, and stores locally with just a few clicks. 

The popularity of the first film spurred two sequels, The Meatrix II and The Meatrix II ½, in 2006. Focusing on the industrial dairy industry and meat processing facilities, both sequels again encouraged viewers to take action through social networking and video shares. 

The Meatrix series has been the recipient of numerous accolades, including a Webby, the Annecy International Animated Film Festival Award, and the Environmental Media Association’s Best Documentary Short Film. 

The re-launch of The Meatrix will also coincide with an updated Eat Well Guide, making it even easier for consumers to effect change in the food system. The new guide will be more mobile-friendly, and will offer a mapping tool for users to filter through the more than 25,000 sustainable food vendors.