McDonald’s is announcing the return of the Lobster Roll to menus in 600+ New England and Albany, N.Y., locations. Summer lobster comes at a price, and this year it’s $8.99 a la carte, a $1 increase from 2015.
Last year’s was the first time in a decade that McDonald’s had offered the Lobster Roll, often called McLobster, which was first introduced in 1993.
Gluten-free or calorie-conscious diners who don’t want the lobster meat in a roll have a new option. This year customers can opt to add the lobster filling (made with 100% North Atlantic lobster meat) on any of McDonald’s premium salads. Earlier this month, McDonald’s added carrot curls and red leaf lettuce to its salad mix, which is a blend of chopped romaine, baby spinach and baby kale.
“The return of the Lobster Roll is exciting for McDonald’s because it was such a hit with our customers last summer,” Suzanne Pingeton, McDonald’s Marketing Director for the Boston Region says in a company release announcing the item’s return. “We aim to deliver diverse, quality menu items that resonate with the customers in our community, and we’re proud to offer this regional favorite at such a great value.”
The Lobster Roll is another of the regional flavors and foods McDonald’s has been promoting. These also include biscuits and gravy in the Southeast, the Homestyle burger in Texas and, recently, Gilroy Garlic Fries in the Bay Area.
The Lobster Roll will be available through mid-August at participating McDonald’s restaurants in Connecticut (excluding Fairfield County), Maine, Massachusetts, New Hampshire,Vermont, Rhode Island and the Albany, N.Y. area.
A “McLobster” roll was part of the chain’s Great Canadian Taste Adventure menu promotion in Canada last year, but our northern neighbors aren’t being offered it on this year’s Adventure menu, which began this week.
Meanwhile Ruby’s Diner has a summer menu treat for West Coasters (plus Nevada and Texas): a trio of sliders.
American Sliders are all-natural USDA choice beef on grilled Kings Hawaiian Sweet Rolls, topped off with house rubysauce and caramelized onions.
Southwest Sliders have Cajun spiced all-natural beef patties, pepper-Jack cheese, salsa and chipotle mayo, topped with Ruby’s hot sauce.
For BBQ smokehouse lovers, Ruby’s has Hickory Sliders with all-beef patties, Cheddar cheese, onion rings, barbecue sauce, rubysauce and crispy bacon.
The summer menu also has an Ahi Poke appetizer made with freshly diced Ahi tuna and onions in a ginger, sesame-soy marinade; served on crispy wontons with green onions. Finally, there are candy milkshakes: a Peanut Butter Snickers Shake, M&M’s Shake and Butterfinger Shake.
“Our summer menu items remind us of the best part of being a kid: a burger that fits in your hand and the special treat of candy. We updated that taste of nostalgia with popular flavors and together these are a perfect fit for the family-oriented atmosphere at Ruby’s,” said Doug Cavanaugh, Ruby’s Diner CEO and founder, in announcing the menu.