I don’t stay up to watch CBS’s “The Late Late Show with James Corden” but I do get a kick out of watching his “Carpool Karaoke” videos. Corden and a pop star ride around Los Angeles in his car singing the guest’s hits (to which he amazingly has learned all the lyrics). He gets his body and hands moving—while keeping eyes on the road, of course—and has an infectious good time.
So where’s McD’s in all this? Selena Gomez is Corden’s latest karaoke companion, and in addition to aimlessly driving and riding a roller coaster at an amusement park, the duo stops at the drive-thru at McDonald’s to grab a little lunch (medium fries and a Coke for each).
They’re just in time to get new “Sip. Share. Win.” drink cups that feature lyrics from one of 10 songs, including Gomez’s “Love You Like a Long Song,” Adweek reports. The sweepstakes runs through Aug. 1 and, the magazine reports, McDonald’s customers will be able to use the Shazam mobile music app to record their own karaoke sing-alongs. Details on the promotion are here.
“That’s great promotion for us and for the show,” Jo Ann Ross, president of network sales for CBS, tells Adweek. “[McDonald’s and Coca-Cola] came to us with a very coordinated effort. The sweepstakes was part of that.”
Breakfast burgers have gotten a lot of media attention lately. So has all-day breakfast. The Burger 21 chain brings both memes together with its new LTO: the Breakfast All Day Burger.
The build is a burger patty with bacon, a freshly made over-easy egg, a hash brown patty, avocado, fresh arugula, tomato and Dijon-chive mayo.