Martell® Redefines the Standards With the Unveiling of Martell Blue Swift(TM)
Evoking the Spirit of Curiosity, Martell Blue Swift, Offers an Unsuspected Tasting Experience with the First Martell VSOP Finished in Kentucky Bourbon Casks
NEW YORK, Sept. 16, 2016 /PRNewswire/ -- Martell, the oldest of the great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin made of 100% Cognac VSOP finished in Kentucky Bourbon casks. This newest product innovation was inspired by Martell's rich and storied history with America. By 1783, Martell was the first to ship its cognac barrels from France to the United States. More than 230 years later, Martell is following suit, as this unique Eau de Vie de Vin celebrates the House's historical ties to the U.S., with a product inspired by what might happen when cognac meets bourbon.
Martell has set the standard for quality and excellence for over 300 years and perfected its approach to produce superior quality cognacs. The creation and production of Martell Blue Swift Eau de Vie de Vin is attributed to Martell's ongoing belief in the power of curiosity. More than a cognac, Martell Blue Swift follows the curious spirit of founder Jean Martell, as he has produced one of the most well respected and established cognac brands in the world.
"The House of Martell has always proudly launched disruptive products, reinventing the standards through new blends, new designs and even new territories," said Brian Smith, Brand Director, Marketing, Martell, Pernod Ricard USA. "Martell Blue Swift is a product born out of the power of curiosity, and we look to celebrate those who embody and share our curious spirit with the release of our latest innovation."
Finishing Martell Cognac VSOP in Kentucky Bourbon casks, Martell Blue Swift is unlike any other spirit on the market. Martell's signature cognac distillation process allows for the absorption of rich aromatic tones from the bourbon casks, adding to the richness of the finished product. The delicate notes of candied fruit and plum, found in Martell VSOP, are complemented by the subtle sweetness of vanilla and toasted oak from the bourbon casks from Kentucky. The result is a supremely unique spirit that is exceptionally smooth with a rounded taste and distinct character that can be enjoyed neat, on the rocks or in classic cocktails.
The Martell Blue Swift bottle pays homage to Martell's iconic swift emblem, a bird with the unique and rare ability to fly for exceptionally long distances, crossing over the Atlantic Ocean twice a year. The bottle takes on the shape of both cognac and bourbon casks and the elaborate "cut-glass" detail on its base evoking classic crystal decanters.
Martell Blue Swift will be exclusively available in select U.S. markets including Atlanta, Baltimore, Chicago, Detroit, Houston and Washington D.C. this October with a suggested retail price of $49.99.
For additional information please visit: http://www.martell.com/en-us/
BE CURIOUS RESPONSIBLY.
MARTELL®BLUE SWIFT™ Eau de Vie de Vin, Cognac V.S.O.P. Finished In Kentucky Bourbon Casks. 40% Alc./Vol. (80 Proof). ©2016 Imported by Martell & Co., Purchase, NY
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila; such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
SOURCE Pernod Ricard USA