You could argue that the oversaturation of cosmos during the Sex and the City era left the irrefutably "girly" cocktail with a bit of a sullied reputation. It was the drink that that kind of girl ordered at that kind of bar, and somewhere along the line it became a caricature of itself. These days, it would seem that the "hot" girl at the bar is more likely to be found sipping a whiskey, neat, than nursing some sweet, pink concoction in a martini glass.
Still, that is not to say that the iconic cosmo is not deserving of it's due respect and recognition. As renowned bartender Simon Ford explains in a new video for Liquor.com, "It's probably one of first drinks in the last 20 years to have made it right around the world, that any bartender will know." Admittedly, that's a remarkably impressive feat.
Also impressive is how good Ford's rendition looks in the demo (this, from a dedicated dark spirits drinker). Check out the video below to learn how to make what he calls, "one of the great pink cocktails of our time."