Magnolia Bakery

Bakery, Cupcakes, Desserts
401 Bleecker St (W 11th St)
New York, NY 10014
(212) 462-2572
9:00am - 10:30pm
9:00am - 10:30pm
9:00am - 10:30pm
9:00am - 10:30pm
9:00am - 11:30pm
9:00am - 11:30pm
9:00am - 10:30pm

This is it, folks — the one that started it all. Magnolia Bakery is often credited with kicking off the cupcake craze way back when, thanks to a Sex in the City reference. Magnolia's iconic cupcakes are frosted in their classic pastel color palette and decorated with hand-colored sprinkles, making them instantly recognizable in a crowd. The Daily Meal questions the wisdom of offering a red velvet cake without cream cheese frosting (though it is an option if you request it), and advises you to go for the Hummingbird instead a banana, pineapple and pecan cake with sweet cream cheese icing, topped with toasted pecans. — Marilyn He, 11/8/2012



  • The famous bakery made famous from Sex and the City. You can't go wrong with any dessert here but we love the bread pudding!
  • Can anyone say Red Velvet cupcakes???? Oh My God.... (Christopher loves them) When Al and I are in the city it's a definite stop. -Caroline Manzo, Real Housewives of NJ
  • The bakery that began the cupcake craze is still the best. We suspect its the lick-your-fingers-to-get-the-last-bit-of-butter-cream frostings and fillings. They do a mean banana pudding too.
  • Skip the cupcakes and get banana pudding instead.
  • Cupcakes are so 2002, kick it up a notch and splurge for the banana pudding! Renee, Setup Squad
  • The best Cup cake in NYC
  • i don't know what the big deal is here. everything is very average. customer service is horrible. the only good thing is the bananna pudding.
  • Walk down the street eating your vanilla cupcake and make all the shopping skinny bitches jealous
  • This is the original location. And just to reiterate what 90% of the tips already say...get the banana pudding w/ nilla wafers. Cupcakes are better elsewhere.
  • Sorry "Sex and the City" fans: The cupcakes at this place are overrated. The banana pudding, however, is fabulous.
  • Sure, the cupcakes are classic, but the banana pudding is the real treat here.
  • The cupcakes here are known for their airy buttercream frosting (and cameo in Sex and the City).
  • Stand outside the air vent (on 11th, just west of Bleecker corner), which gives you that strong taste sensation, calorie-free. Warning: fuels cupcake-dreams in the wee hours of the morning...
  • Legendary cupcakes, absolutely get the Red Velvets! Well worth standing in line for this New York classic.
  • Red velvet at midnight
  • Red velvets? Noob. Get the banana pudding.
  • After a little banana pudding (OMG! It has nilla wafers in it!), go see where the magic began and visit the Juicy Couture Bleecker Street store!
  • I have had way better cupcakes but their banana pudding is the best thing you will eat!
  • Fantastic banana pudding.
  • The cupcake are overrated. Order the Banana Pudding and experience pure bliss.

Nearby places

btwn Gansevoort & W 34th St (btwn 10th & 12th Ave)
Bleecker St (W 11th St)
75 9th Ave (btwn W 15th & W 16th St)