Fewer ingredients and a non-GMO approach define La Tortilla Factory's four new product lines
SANTA ROSA, Calif., Sept. 13, 2016 /PRNewswire/ -- La Tortilla Factory today announced launch of four non-GMO lines of tortillas and wraps including a GMO-free version of its popular low carb tortilla.
Other new product lines include non-GMO traditional tortillas, an expanded organic line, and a new line of wraps.
"More than ever, consumers are choosing fresher, simpler foods," said Chief Innovation Officer Sam Tamayo. "We really heard them when they said they want fewer, healthier ingredients."
The new La Tortilla Factory product lines include:
The new product lines are designed to appeal to shoppers who prefer authentic, easy-to-pronounce ingredients. They are part of a broader commitment La Tortilla Factory is making to continuous product improvement and fresher, more natural ingredients.
"Our competitors use ingredients like bleached flour, interesterified fats, artificial sweeteners, and chemical dough conditioners," said Tamayo. "We know that today's consumers don't want these things in their food, so we made a conscious choice to move away from those kinds of processes and ingredients."
The new La Tortilla Factory products will be available in stores nationally beginning in September 2016 and will feature a refreshed look and updated packaging. A new line of non-GMO wraps is planned for Fall of 2016.
About La Tortilla Factory
Founded in 1977 by Jose and Mary Tamayo and still Tamayo family-owned today, La Tortilla Factory is an industry pioneer that helped to bring about a major shift toward eating healthier, more Mexican-influenced foods in the U.S. In 1991 the company introduced the world's first fat-free flour tortillas and five years later, the first low carb/low fat tortillas. With great taste and health as core values, La Tortilla Factory is now building on its tradition of innovation by bringing their consumer better options when it comes to tortillas including USDA organic and non-GMO lines of tortillas to. To learn more about La Tortilla Factory, visit www.latortillafactory.com.
SOURCE La Tortilla Factory