We love a good campaign—there can be an intensity, a creativity, a hint of sexuality that maybe we hadn’t seen before—but La Perla’s latest ads seemed to be keeping everything under wraps. The Italian lingerie label is known for their sexy, subdued campaigns leaving just enough to the imagination—but not usually this much. The newest images from their Spring/Summer 2015 line fly just under the radar, leaving top models like Izabel Goulart and Ming Xi a little more covered than we’d expect. Not that we’re complaining—it’s subtle, sexy and the designs look absolutely beautiful—but we’re hoping for just a little more skin when the campaign hits next year.
Shot by Mert & Marcus with creative direction from Fabien Baron, the campaign previews star three new models: Sigrid Agren , Izabel Goulart and Ming Xi. Similar to last season’s campaign (which featured Mariacarla Boscono, Daria Strokous and Liu Wen) these images are simple, sophisticated and bring more elegance to the bedroom than we would expect from La Perla.