World’s Favorite Chicken Chain First to Introduce Nashville Hot Chicken Nationwide
Louisville, KY (RestaurantNews.com) Just when you thought KFC couldn’t get any hotter, the chicken masters turn up the heat again with the introduction of KFC Nashville Hot Chicken, a new flavor of spicy chicken, inspired by the city that made it famous – Nashville, Tenn. KFC brings this amazing spicy, smoky, crispy chicken to the whole country at the chain’s 4,300 restaurants for just $5.49.
Before today, consumers had to live in Nashville or a major metropolitan city with a fancy restaurant to enjoy Nashville Hot. And, you needed to be prepared to spend a lot of money. KFC is now bringing Nashville Hot to the people, nationwide, at an affordable price.
To ensure KFC Nashville Hot Chicken was menu-worthy, KFC recently tested its “spicy bird with a savory burn” in 32 restaurants in and around Pittsburgh – chosen due to its mix of urban, suburban and rural customers, as well as different ethnic and cultural consumers. The reviews validated its crave-able flavor profile and great value, making KFC Nashville Hot the company’s most successful product testing in the company’s recent history.
“Nashville Hot Chicken is quite possibly the best spicy chicken ever made,” said Kevin Hochman, chief marketing officer KFC US. “It’s not like traditional hot wings that are just made with heat and vinegar. Nashville Hot is spicy, smoky and incredibly crispy. We think this will be the greatest spicy chicken introduction since the nationwide adoption of Buffalo wings in the 1980s.”
KFC Nashville Hot Chicken is available in both Extra Crispy™ chicken on the bone – which includes breast, drumstick and thigh – and Extra Crispy™ tenders; each option is garnished with pickle chips and served KFC-style with a side of coleslaw and a biscuit. KFC Nashville Hot Chicken can be enjoyed as part of the following menu options*:
Extra Crispy™ Chicken
Extra Crispy™ Tenders
*Pricing will vary upon location
Advertising for new KFC Nashville Hot Chicken will begin during the NFL Playoffs on January 17 as KFC introduces its first-ever tailgate platter – perfect for watching sports – which includes 24 spicy, smoky, crispy tenders. Launch ads will feature Norm MacDonald as Colonel Sanders, travelling the world looking for the best Nashville Hot Chicken recipe. The second spot features his presentation on new Nashville Hot Chicken to the KFC Board of Directors after he returns from his trip to Nashville, Tenn.
For nutrition and ingredient information and additional details on KFC Nashville Hot Chicken and other menu choices, please visit KFC.com.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips, Hot Wings™, Go Cups, Famous Bowls™, Pot Pies, freshly made chicken sandwiches, biscuits and home-style side items. There are more than 19,400 KFC outlets in 120 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).