Well, guys, this is definitely one way to grab people’s attention. In support of Breast Cancer Awareness Month (which happens every October), celeb besties Kate Moss and Stella McCartney have joined together to raise awareness about this widespread disease. A new campaign to bring attention to women’s health shows Moss flashing a nipple breast cancer ribbon while wearing a pink McCartney lingerie set—one the designer specifically created for the month. “I wanted to remind women that when they wear this set—the first thing they put on in the morning—to keep on top of their health and visit their doctor regularly,” McCartney said. “I wanted it to be the initial starting point of awareness of this terrible illness. Not only does the set serve as a healthy reminder, but it looks great, fits incredible well and is comfortable and stylish.”
The specially-designed Gemma Relaxing range comes in neon pink and is a new addition to McCartney’s Fall/Winter 2014 collection. The set features geometric detailing, and includes a contour bra, soft-cup bra and bikini brief. A percentage of the profits will be donated to the Linda McCartney Centre in Liverpool, UK which will use the donations to help build “a new Mammography suite at the center [and] to offer Breast Cancer patients the best prospects for early diagnosis, treatment and recovery.”
The Stella McCartney Gemma Relaxing line is available online and in stores and priced from £27- £50 (approx. $43-$80).