Leading Raw Juice and Smoothie Chain to Open in Thousand Oaks
Irvine, CA (RestaurantNews.com) Juice It Up!, a leader in the raw juice bar and hand-crafted smoothie segment, announces its continued Southern California expansion with the planned opening of a Thousand Oaks location in summer 2015. This store will be the second operated under the ownership of KBN One Investment, LLC led by husband and wife teams Deepak Kumar and Subh Lakshmi, along with Nikhil and Rasna Arora. KBN One Investment also operates Juice It Up! Santa Clarita, which is currently a top-performing location in the chain’s more than 80-unit system.
“Our venture into the raw juice and smoothie segment has more than exceeded our expectations, and we’re excited to continue this journey with Juice It Up!,” said Deepak Kumar, KBN One Investment, LLC. “With the segment’s continued growth combined with Juice It Up!’s commitment to product innovation and providing franchisees with the tools to succeed, we’re enthusiastic about the opening of our Thousand Oaks location.”
Menu items include blended-to-order real fruit and veggie smoothies in a larger variety of flavor combinations, fresh-squeezed functional raw juices designed with health benefits like energy and detoxification in mind, and nutrient-rich bowls loaded with superfruits like Açaí and Pitaya, then topped with fresh fruit, granola and a drizzle of honey. All Juice It Up! products are created with equal focus on flavor and formulated to meet the nutritional wants and needs of guests at every level of health.
“As a brand founded and headquartered in Southern California, it’s always exciting to expand in our own backyard, making Juice It Up! even more accessible to our SoCal locals who have been extremely supportive over the past 20 years,” said Carol DeNembo, vice president of marketing for Juice It Up! “We’re proud to partner with franchisees like the KBN One team as they embody the passion for excellence we seek in franchisees. We’re confident that the Thousand Oaks location will thrive following the tremendous success achieved with their Santa Clarita store.”
With exponential growth plans in both existing and uncharted markets in 2015, the brand’s 20th anniversary year, Juice It Up! continues to attract highly-qualified new franchise operators in all regions across the United States. Ideal franchisees possess an entrepreneurial spirit, are passionate about living a healthy lifestyle, have strong community ties, and a creative local store marketing mindset. To learn more about the benefits of owning a Juice It Up! franchise, please visit the Juice It Up! website at www.juiceitupfranchise.com.
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About Juice It Up!
Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 80 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing newly revamped restaurant designs, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!.” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! has reported consecutive month over month net sales growth for over two years and is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitup.com.
Morgan Marketing & Public Relations