Johnny Rockets Partners with Lionsgate for the Studio’s New Film “The Divergent Series: Allegiant”
Debut of New Bold, Fresh Menu Items Inspired by the Wildly Popular Film Series
Aliso Viejo, CA (RestaurantNews.com) Johnny Rockets announces today a call-to-action for its fans to rebel against the ordinary and sacrifice nothing, by indulging in the global restaurant chain’s new limited time menu, created around Allegiant, the latest film in the wildly popular The Divergent Series from Lionsgate’s Summit Entertainment label, which premieres in theaters on March 18, 2016.
As part of the promotion, people can enter a sweepstake for a chance to win a trip to Hollywood, CA and daily prizes that include Amazon and Fandango gift cards as well as free food from Johnny Rockets. Menu items inspired by The Divergent Series: Allegiant include: the Defiant Smoked Gouda Burger, the Cheddar & Bacon Chicken Rebellion, the Bleu Bacon Allegiant Burger, and the Dauntless Brownie Brittle™ Shake.
“As fans of ‘The Divergent Series’ movies, our culinary innovation team had some great inspiration and fun creating a new limited time menu around the highly anticipated next chapter of the series’ new film,” said Joel Bulger, Johnny Rockets Chief Marketing Officer. “With allegiance to our fans across the country and fans of ‘The Divergent Series,’ we’re excited to partner with the film and offer a menu that includes bold flavor combinations, prepared with our fresh, never frozen, handcrafted burgers and sandwiches and premium shakes that will appeal to all of humanity!”
The “Allegiant” Menu
Defiant Smoked Gouda Burger starts with a 100% all American handcrafted beef burger, fresh, never frozen and topped with creamy peppered steak sauce, caramelized onions, bacon and smoked Gouda cheese served with leaf lettuce and tomato on a toasted brioche bun.
Cheddar & Bacon Chicken Rebellion is prepared with a grilled, farm-raised, 100% all-natural chicken breast and topped with smoked Cheddar cheese, bacon, tomato, leaf lettuce and a creamy garlic aioli on a toasted brioche bun.
Bleu Bacon Allegiant Burger is prepared with a 100% all American handcrafted beef burger, and topped with Bleu Cheese crumbles, bacon, tomato, spring mix and mayonnaise on a toasted brioche bun.
Dauntless Brownie Brittle™ Shake is hand spun with premium vanilla ice cream and fudge, nestled inside a swirl of chocolate and topped with whipped cream and a chocolate chip brownie brittle.
The limited time “Allegiant” menu is available at participating Johnny Rockets restaurants now through May 1, 2016.
Johnny Rockets “Allegiant” Sweepstakes
To coincide with its new limited time menu, Johnny Rockets is launching a sweepstakes via Instagram. People can enter for a chance to win the grand prize trip for two to Hollywood, CA and attend a movie premiere along with chances to win daily and weekly prizes, ranging from Amazon and Fandango gift cards to free food from Johnny Rockets. Enter by following @johnnyrockets on Instagram and posting a picture with a favorite limited time “Allegiant” burger or shake. Tag @johnnyrockets and include hashtag #JRAllegiant #Sweepstakes. For official Sweepstakes rules and more details about ways to enter, visit www.johnnyrockets.com/allegiant.
About Johnny Rockets
Johnny Rockets is an international restaurant franchise that offers high quality, innovative menu items including fresh, never frozen 100% beef cooked-to-order hamburgers, Veggie Boca® burger, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 350 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.
About The Divergent Series: Allegiant:
The third installment of the blockbuster The Divergent Series franchise, Allegiant takes Tris [Shailene Woodley] and Four [Theo James] into a new world, far more dangerous than ever before.
After the earth-shattering revelations of Insurgent, Tris must escape with Four and go beyond the wall enclosing Chicago. For the first time ever, they will leave the only city and family they have ever known. Once outside, old discoveries are quickly rendered meaningless with the revelation of shocking new truths. Tris and Four must quickly decide who they can trust as a ruthless battle ignites beyond the walls of Chicago which threatens all of humanity. In order to survive, Tris will be forced to make impossible choices about courage, allegiance, sacrifice and love.
Lionsgate’s Summit Entertainment label presents a Red Wagon Entertainment production, a Mandeville Films production, a Robert Schwentke film.
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the critically-acclaimed hit series Orange is the New Black, the multiple Emmy Award-winning drama Mad Men, the hit broadcast network series Nashville, the syndication successes The Wendy Williams Show and Celebrity Name Game (with FremantleMedia), the breakout series The Royals and the Golden Globe-nominated dramedy Casual.
Its feature film business has been fueled by such successes as the blockbuster Hunger Games franchise, the first two installments of the Divergent franchise, Sicario, The Age of Adaline, CBS/Lionsgate’s The DUFF, John Wick, Now You See Me, Roadside Attractions’ Love & Mercy and Mr. Holmes, Lionsgate/Codeblack Films’ Addicted and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
Media Contact for Johnny Rockets:
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