Since 1975, Joe’s Pizza has served fresh, hot, cheesy slices to tourists and residents alike, making it a truly iconic New York City landmark. It’s as synonymous with New York City as the Statue of Liberty or the Empire State Building. Everyone has a favorite slice joint, but if the city were to have just one, this would be it. It’s made every conceivable best-of list (many of them tacked on the walls and in the windows), and for good reason. The key to Joe's success is their traditional New York City-style pizza with thin crust, great sauce, and just the right ratio of cheese, sauce, and crust (just a bit less of the first two).
It took about 38 years for Joe’s to try to capitalize on its West Village success, opening an East Village location on 14th Street a few years ago that turns out a similar-quality product — if with slightly less demand (consider this side-by-side comparison). Recent news indicates they’ll be opening their first location in Brooklyn, in Williamsburg, where they promise not to lose sight of their blue-collar virtues — they’ll still sell pizza for $2.75 a slice.
— Arthur Bovino, 101 Best Pizzas in America 2015, 8/6/2015