Does your restaurant have what it takes to thrive, or will it be just a flash in the pan? With this advice from ICE’s industry experts in American Express’s four-part Restaurant Success Series, learn how proper employee training and responding to customer feedback can help build a stable, profitable business. Plus, understand how to create a cost-effective menu that sells and discover how getting your manager out of the office and onto the sales floor can give you a leg up in this competitive industry.
For more tips on staying ahead of the curve, we consulted with ICE Culinary Management Instructor Vin McCann. Read on for his advice on developing a marketable product and building customer loyalty.