Hooters Teams Up with DraftKings and Jon Gruden to Kick Off the $300,000 Hooters Fantasy Football Challenge

From www.restaurantnews.com

Hooters challenges fans to beat Coach Gruden in exclusive free DraftKings promotion awarding $50,000 in cash and prizes each week for six weeks

Atlanta, GA  (RestaurantNews.com)  As America’s fantasy football headquarters, Hooters today unveiled its exclusive, one of a kind experience with online daily fantasy sports leader DraftKings, Inc. to hook up its guests with a shot at more than $300,000 in cash and prizes this football season. The Hooters Fantasy Football Challenge, powered by DraftKings, unlocks free access for Hooters guests to put their fantasy football knowledge and skills to the test versus Coach Jon Gruden each week. The promotion breaks new ground in providing football fans more reasons to make Hooters their “go to” destination for watching all the games this season with the best wings in America and the world-famous Hooters Girls.

“Our guests are some of the most passionate and knowledgeable football fans in America. So this year, Hooters is teaming up with DraftKings to be the first to bring our guests the excitement of daily fantasy sports, big cash prizes and an exclusive experience with Coach Gruden,” said Carl Sweat, chief marketing officer, Hooters. “As the football fan experience continues to evolve, Hooters is committed to deliver the best fantasy sports experiences anywhere – whether that’s providing the perfect backdrop for a draft party at your favorite Hooters, throwing the world’s largest fantasy football draft party or lining up free access to score  real cash on DraftKings during the first six weeks of the season.”

Starting August 24, diehard fantasy football fans are invited to grab an entry code at Hooters locations across the country to join the $300,000 Hooters Fantasy Football Challenge. Using the code, fans can set a DraftKings lineup for free in a matter of minutes to play for $50,000 in cash and prizes from Hooters every week, awarded September 13 through October 18.

“I’ve been hitting up Hooters since 1983 and I can assure you nothin’ says football season is here quite like watching the game on wall-to-wall flat screen TVs with the smell of Hooters world-famous chicken wings in the air and an ice-cold beer in your hand, served up with one-and-only Hooters hospitality, of course,” said Coach Gruden, former National Football League (NFL®) coach, Hooters oyster shucker alumnus and current ESPN Monday Night Football® analyst. “This season, I can’t wait to see who brings their A game for the $300,000 Hooters Fantasy Football Challenge, which could mean a chance to hang out with yours truly for a day of some serious chalk talk.”

From rookies to seasoned pros, anyone can play to win the Hooters Fantasy Football Challenge through DraftKings. The players that dominate each week will be handsomely rewarded with cash and exclusive prizes from Hooters, including the “Ultimate Gruden Experience” grand prize which includes a trip to South Florida to meet with Coach Gruden for a full on football immersion session. Coach Gruden is featured in the latest Hooters television ad campaign where he clearly shows he is ready to take on all challengers for a shot at fantasy football glory.

In addition to the DraftKings promotion, fantasy football leagues across the nation can sign up at Football.Hooters.com to secure VIP seating for a draft party at their favorite local Hooters now through September 9. Registered leagues will receive a complimentary ESPN Fantasy Football Draft Kit, while supplies last, which includes necessities like cheat sheets, a draft board, player stickers, Hooters swag and more. This season, the Hooters Commissioner Card unlocks 17 weeks of special offers at Hooters, including deals like 20 free boneless wings, buy one, get one free offers and other exclusive deals on food and merchandise.

As the first-ever event of its scale, Hooters kicked off fantasy football season in style with the Hooters World’s Largest Fantasy Football Draft Party in the West Club at Raymond James Stadium in Tampa, Florida. With Mike Alstott, Ronde Barber and Derrick Brooks, three legendary players from the Bucs franchise, Hooters created a tailgate environment for fantasy sports devotees who enjoyed food, drinks, sports celebrity appearances and entertainment in addition to the draft. All leagues drafted simultaneously for 15 rounds with 60 seconds allowed for each draft pick per round. The manual draft selections will be entered online for each league to continue on for a chance to win cash and prizes from Hooters throughout fantasy football season. To view a recap of the Hooters World’s Largest Fantasy Football Draft Party, visit HootersDraftParty.com.

For details about the $300,000 Hooters Fantasy Football Challenge, powered by DraftKings, or to register for a VIP fantasy football draft party at Hooters, visit Football.Hooters.com. To find your nearest Hooters location, visit Hooters.com.

Hooters locations in Arizona, Iowa, Louisiana, Montana and Washington are excluded from the DraftKings promotion.

About Hooters of America, LLC

Hooters of America, LLC, is the franchisor and operator of more than 400 Hooters restaurants in 42 states and 26 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooterswww.Facebook.com/Hooters, www.Instagram.com/Hooters or on Snapchat at “hootersLIVE”.

Largemouth Communications
Jessica Highsmith