Pee-wee Herman Promotes Vegan Halloween Candy in PETA Ad

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Comedian Pee-wee Herman urges trick-or-treaters to ‘eat smart’ and ‘eat with heart’ this Halloween with cruelty-free treats

Pee-wee jumps with joy for his favorite vegan hard candy, Root Beer Barrels.

Comedian Paul Reubens, aka “Pee-wee Herman,” teamed up with People for the Ethical Treatment of Animals to promote vegan candy this Halloween.

In the ad, Reubens proclaims: "Boo! ‘Pee-wee Herman’ here, reminding you that the most delicious Halloween candy is vegan. Root Beer Barrels are my favorite, but for all you little witches, ghouls, and hungry characters out there, Smarties, Swedish Fish, and Airheads are great choices, too — and that's enough to make your teeth rot right out of your head! Eat smart, eat with heart: Choose vegan candy!"

PETA hopes more people will pass out vegan candy this year and set aside treats containing milk, eggs, or other animal-derived ingredients that contribute to animal suffering. Some of the ingredients that PETA specifically called out to avoid are gelatin and carmine food coloring, which are made from animal bones and ground-up bugs, respectively.

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In addition to the brands Pee-wee mentioned in the ad, other PETA-approved vegan options are Nerds, Sour Patch Kids, Charm’s Blow Pops, and Jolly Ranchers.