HIPPEAS(TM) - A New Line of Organic Chickpea Puffs That Gives Back - Launches in the U.S.
LOS ANGELES, Sept. 20, 2016 /PRNewswire/ -- HIPPEAS™, a new brand of Organic Chickpea Puffs, announces its official launch in the United States, where it is embarking on a peas-ful snacking revolution. On a mission to shake things up in snacking, HIPPEAS is calling all snackers to #GivePeasAChance and try the new "better for you" snack while also doing good in the world.
Light and crunchy with a serious punch of protein and fiber, HIPPEAS are low-calorie, certified organic, certified gluten-free, vegan, kosher and non-GMO. With 3 grams of fiber and 4 grams of protein per single-serve, 1-ounce bag, HIPPEAS are the new go-to snack choice for consumers who demand tasty snacks made with high-quality ingredients.
HIPPEAS are made from USDA organic certified chickpeas and are available in six far out flavors that release #GoodVibes:
- Far Out Fajita – A fiery stash of chili, paprika and cumin puffs
- Pepper Power – A fist pump of pepper and a sprinkle of sea salt
- Happenin' Hickory – Sweet tomato, onion and garlic with a stack of smokin' hickory
- Maple Haze – Syrupy sweet puffs with a savory edge
- Vegan White Cheddar – Righteously cheese puffs… just without the cheese.
- Sriracha Sunshine – Tangy-sweet spicy jalapeño and paprika puffs
"HIPPEAS has everything it takes to become the next globally loved snack brand," said Livio Bisterzo, CEO of Green Park Brands. "We truly believe that HIPPEAS embodies every major snacking global trend, while delivering a very powerful, emotional storyline to our millennial audience."
HIPPEAS doesn't follow the rest of the snack pack. They know that "tastes good" and "do good" are two philosophies that should happily go hand in hand. That's why HIPPEAS plans to change things for the better, one chickpea at a time. True to its mantra of "Peas, Love & Giving Back," HIPPEAS has partnered with Farm Africa, a charity working to end hunger and bring wealth to rural eastern Africa. For each pack sold, the brand will donate a portion of sales to work supporting chickpea farmers in eastern Africa to help grow themselves out of poverty – helping them to build a more prosperous life for themselves and their families.
HIPPEAS Organic Chickpea Puffs in Far Out Fajita and Vegan White Cheddar are available at participating Starbucks® locations nationwide and will soon expand to additional retailers, including Whole Foods and Amazon. For more information, please visit www.hippeas.com.
About Green Park Brands
Green Park Brands is a new food Innovation company in the rapidly growing Health and Nutrition sector with a mission to create innovative multichannel food and drink brands. Green Park's ambition is to lead the agenda for positive change by creating brands that have a long-lasting social impact and prompt cultural and behavioral change.. For more information, visit www.greenparkbrands.com.
SOURCE Green Park Brands