AMP ENERGY® Reimagines Energy with Shift to Organic Energy Drinks

AMP ENERGY® Organic launches with four new USDA-certified organic flavors featuring only five simple ingredients,...


AMP ENERGY® Organic launches with four new USDA-certified organic flavors featuring only five simple ingredients, available exclusively at 7-Eleven®stores nationwide

PURCHASE, N.Y., Aug. 29, 2017 /PRNewswire/ -- For the past 16 years, AMP ENERGY® has delivered great-tasting energy drinks and is proud to announce a new organic energy drink lineup – AMP ENERGY® Organic – for consumers who want the energy boost and great taste of AMP ENERGY, but with simpler, organic ingredients. The new "Organically Unstoppable" products feature the familiar boost of energy and delicious flavors fans have come to expect from AMP ENERGY, now formulated with organic ingredients. AMP ENERGY Organic will launch with four refreshingly delicious flavors, available exclusively at 7-Eleven® stores nationwide starting August 28.

AMP ENERGY Organic, which is USDA-certified organic, offers Citrus, Pineapple Coconut, Grape and Tropical Burst flavors, all which boast just five simple ingredients: organic cane sugar, organic caffeine from green coffee beans, carbonated water, citric acid and natural flavors. The ingredient list is not the only thing getting an update; the new AMP ENERGY Organic will feature a newly designed 12-ounce can with imagery that evokes refreshing, organic energy in four colorways to reflect the unique and delicious flavors.

"AMP ENERGY Organic is the culmination of a multi-year work stream to better meet the emerging needs and desires of an evolving energy consumer. With this exciting new introduction, we will provide consumers with an alternative to obtain the energy they need through the organic ingredients we know they want," Justin Schwarz, Marketing Director, Flavors and Energy. "AMP ENERGY Organic is for everyone who at times needs that extra boost to find success in their everyday endeavors, and we want to provide the best possible ingredients to fuel them."

"To meet the desires of millennial customers for products made with simpler and organic ingredients, 7-Eleven offers a variety of choices," said Todd McFarland, 7-Eleven Senior Product Director for Vault. "AMP ENERGY's new organic line of energy drinks in stores is a great addition to our growing line of organic options."  

The "Organically Unstoppable" campaign will feature a robust digital and social plan, along with in-store advertising and a free AMP ENERGY Organic program from September 5 – 10 at participating 7-Eleven stores, available on the 7-Eleven Rewards mobile app. AMP ENERGY Organic will be sold at a suggested retail price of $1.99 and promotional price of 2/$3 at 7-Eleven stores nationwide, expanding to additional retailers across the U.S. in early 2018. Current AMP ENERGY, a long-time fan-favorite, will remain on shelves in limited capacity. To learn more visit and follow AMP ENERGY Organic on social media @AMPENERGY.

About AMP ENERGY Organic
At AMP ENERGY Organic, we believe that energy drinks should not only taste great they should be formulated from the best ingredients available. That is why we commit to using USDA-certified ingredients to make a great- tasting drink to give you real energy for real life.  For us, flavor and quality aren't afterthoughts. They are just as important as the energy itself. AMP ENERGY Organic— Organically Unstoppable. For additional information, check out,, and

About PepsiCo 
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at FacebookTwitter and Instagram.

Media Contact:
Jack Barbour

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