NEW YORK, Nov. 8, 2016 /PRNewswire/ -- Shortenings are class of fat animal or vegetable in origin which is solid at room temperature. Shortenings include lard, butter, tallow, hydrogenated veg oil, and palm stearin. The major area of consumption of shortenings is in the bakery industry. The consumption of shortening is directly related to growth in the bakery industry. Globally, the bakery industry has experienced growth due to changing lifestyles and eating habits of consumers across all geographies. Moreover, growth of convenience food and ready to eat products is the prime factor augmenting the growth in shortenings market.Direct consumption of shortenings has been on lower side owing to concerns of health as it contains high amount of saturated fats.
Among the sources, palm stearin and hydrogenated veg oil together form the major share in global shortenings market. Furthermore, volume of butter is expected to grow at the highest CAGR owing to increasing production of animal based shortenings globally. Among animal based shortening butter forms major part followed by tallow and lard.
Malaysia and Indonesia are the major supplier of palm stearin; whereas the hydrogenated veg oil is manufactured within the countries and very little amount comes into the international trade.
The report segments the global Shortening market by source, application, and region. The source includes edible oils and animal sources. Similarly, application includes bakery, snacks and confectionery segment, other applications include domestic uses.
Geographic Coverage and Analysis:
The report provides regional analysis covering geographies such as North America, South America, Europe, Asia-Pacific, and Rest of the World.
The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of shortening globally as well as regionally. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and value chain analysis of Shortening. Moreover, the study highlights current market trends and provides forecast from 2016 to 2021. We also have highlighted future trends in the Shortening market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. Additionally, the analysis highlights rise and fall in the market shares of the key players in the market. This report will help manufacturers, suppliers and distributors of the Shortening market to understand the present and future trends in this market and formulate their strategies accordingly.
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