Fishbowl and Groupon Partner to Measure Effectiveness and Incrementality of Restaurant-Focused Groupon Campaigns
Alexandria, VA (RestaurantNews.com) Today, Fishbowl, the leading intelligent marketing automation and analytics platform provider for the restaurant industry, and Groupon, the leader at helping people find and save on amazing things to see, do, try and buy in their neighborhood, announced a partnership that enables national and multi-market restaurant partners to track and measure the overall effectiveness of their Groupon campaigns.
The new integration gives brands the ability to use Fishbowl’s platform to measure key metrics from their Groupon promotion such as sales, redemptions, incrementality and lift – validating the power of the Groupon as a marketing tool for their locations.
“We’re excited to integrate with Groupon to offer the restaurant industry and our clients another proven tool for guest engagement,” says Dev Ganesan, Chief Executive Officer of Fishbowl. “Closing the loop and being able to attribute sales to a specific channel has been the Holy Grail, and together we are making it a reality. Through Groupon, our clients have acquired new, highly valuable customers and drove incremental sales among guests who opted in to their customer loyalty programs.”
“Fishbowl’s technology makes it easier for more brands to work with us because it enables them to seamlessly and securely run a deal and measure the success of their promotion – all without any new equipment or employee training,” said Dan Roarty, Senior Vice President of Food and Drink, Groupon. “We’ve already heard some amazing success stories, including increases in new customers and average check sizes. This is another reason Groupon is an unmatched local marketing channel.”
Fishbowl delivers decision sciences & data-driven marketing automation to help restaurants unravel complex business insights and convert that into tangible business outcomes via powerful 1:1 customer engagement. Highly scalable, the Hadoop-based SaaS platform ingests and blends data from POS, eClub, SMS, direct mail, social, online ordering, reservations, loyalty and more to provide clients with actionable insights. Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley and London. For more information, please visit our website, follow us on Facebook, follow us on Twitter, and visit our LinkedIn.
VP of Marketing, Fishbowl
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