Fiesta Mart Continues Reinvigoration with 5 DFW Reopenings in October

Fiesta Mart Continues Reinvigoration with 5 DFW Reopenings in October
From www.prnewswire.com, by Fiesta Mart, L.L.C.

Fiesta logo (PRNewsFoto/Fiesta Mart, L.L.C.)

HOUSTON, Oct. 18, 2016 /PRNewswire/ -- Fiesta Mart, L.L.C. is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.

"The grand reopenings are part of a long-term reinvigoration of Fiesta and our commitment to provide uncompromised freshness, great value and unsurpassed variety every day," CEO Michael Byars said. "Since we acquired the Minyard stores, we have been meticulously working to bring Fiesta to life in these locations. We've evaluated every item to ensure we meet the needs of local customers, and we have brought more variety that did not previously exist in some locations such as fresh seafood and our vast assortment of international grocery offerings."

The first 200 customers at each store's celebration will receive a $10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.

October 19
1300 E. Pioneer Pkwy.
Arlington, TX 76010

2200 W. Shady Grove*
Irving, TX 75060 

October 26
275 NE 28th Street
Fort Worth, TX 76106

3230 MLK Blvd.*
Dallas, TX 75210     

*Former Minyard store

"Two years ago, we kicked off a process to grow the Fiesta brand by improving standards and investing in our stores so that we can better serve our communities," Byars said. "This effort started with talking with our customers. Everything we have done and will continue to do is because of their feedback. We want our customers to know that this Fiesta is your Fiesta—it's your store, and we know you'll love it as much as we do."

Ongoing transitions of former Minyard stores will be occurring weekly through January. Check back into stores weekly to experience the many changes that are being made.

About Fiesta
Fiesta Mart, L.L.C., an international and specialty food retailer based in Texas since 1972, focuses on providing international and specialty foods offerings at value prices serving the communities in which they operate. Fiesta is known for their emphasis on international and specialty foods, offering products from around the globe and serving customers from over 100 countries of origin. With a vast variety of dry grocery and perishable products, Fiesta provides fresh, quality meat, seafood, and produce plus groceries, dairy products, beer and fine wines. Fiesta is a proud corporate citizen proudly supporting local charities, educational programs and special events, working with community leaders and citizens on a variety of programs and projects. For more information, visit www.fiestamart.com.

Media Contact: Fiesta Community Relations, FiestaCommunity@ivieinc.com, 972-899-4717

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SOURCE Fiesta Mart, L.L.C.

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