Halloween began early for Londoners this year when "Feed the Beast: Eat Your Heart Out," a gruesome pop-up cake and art shop curated by the infamous Miss Cakehead (aka Emma Thomas), opened for business on Oct. 25. Now in its third year, the show sponsored by The Kraken Rum, focused on beastly themed cupcakes and cakes.
Among this year’s grotesque offerings were vagina dentata cupcakes created by The Tattooed Bakers, a cupcake set molded like real-life wounds by Cake Revolution, and food artist Kate Haigh’s chocolate casts of her own hands and feet filled with rum. Other gruesome features included a Kraken eye cake with jelly eyeball by The Conjurer's Kitchen, a giant devil horse with red velvet cake, and an interactive cupcake display by Twisted Fondant, which allowed you to fish out the mango-flavored maggots and pus prior to eating.
The Kraken Rum was also on hand in case your nerves needed to be steadied.
And good news for Americans: The event was such a triumph that Miss Cakehead and company are thinking of opening a pop-up shop in the States in time for Halloween 2014. "Feed The Beast 2013 was a huge success and it looks set to continue for the next few years. Our fans keep asking us to bring it to the U.S. so that's something we're seriously considering for 2014," said Miss Cakehead.