Just what does a Lollapalooza VIP ticket ($650 for one day, $2,200 for all four days) get you?
Well, there's the VIP-only entrance, where lines are short to nonexistent and cheerful workers offer you water as your bags are inspected. Then there are the VIP areas, one each near the north and south stages, where only those wearing VIP wristbands may tread.
The VIP areas are mini-malls of amenities, carpeted and/or grassy areas flanked by booths offering various branded cocktails (Jack Daniels, Hendricks Gin, Tito's Vodka and Dobel tequila are participants), chocolate truffles (from Godiva) and more. You're never more than 20 feet from your next drink, and should you need to unwind further, each VIP lounge has a mini-spa. Have a massage. Get your nails done. This is a music festival, after all.
Naturally, there are raised, tiered, carpeted, furnished and weather-protected viewing stands, long enough to view two main stages at once (there are two at each end) and raised high enough to place you literally head and shoulders above the general-admission crowd.
The food is free, of course, provided by One Off Hospitality properties Big Star (the Wicker Park taco emporium) and Publican Quality Meats (carved meats and more in the Fulton Market District).
To find out more about the VIP food at this year's Lolla, head over to the Chicago Tribune.