Earlier this week, NASCAR legend Dale Earnhardt Jr. shocked the world by announcing on Twitter that his favorite sandwich consists of bananas and Hellmann’s mayonnaise, which, conveniently, is one of his sponsors.
— Dale Earnhardt Jr. (@DaleJr) April 5, 2016
Reactions of horror were swift and unrelenting from Twitter, where fans offered assistance and alternate recipes,
.@DaleJr that's not how you make a sandwich, do you need assistance
And others begged Earnhardt to clarify that he was using Fluff, the marshmallow spread that would seem to be a better pairing.
There is precedent for the unusual recipe, with a whole Facebook group dedicated to what its fans called a “Southern delicacy.”
In response to the Internet’s disgust, and what USA Today described as “an affront to all sandwiches,” Earnhardt decided to turn his moment of culinary fame into a charitable moment, urging people to donate money to a children’s charity:
Didn't like my sandwich? I don't hate you. Forget about it and let's feed some hungry kids. I'll match up to $50k. https://t.co/iMLnstx7ga
— Dale Earnhardt Jr. (@DaleJr) April 7, 2016“I was shocked – in a completely good way – at how much attention this picture received Tuesday night, Earnhardt said in a statement through the Dale Earnhardt Jr. Foundation. “I got a kick out of watching the videos of people trying the sandwich for the first time. Even if they didn’t like it, I appreciated that they gave it a shot. The whole thing got me thinking that whether you like the sandwich or not, perhaps we could make something universally positive from this.”
Earnhardt and his team subsequently launched a donation site called DaleJrSandwich.com, where proceeds will benefit the non-profit children’s hunger organization Blessings in a Backpack.
“And, no, I don’t expect the Blessings in a Backpack folks to pack banana-and-mayonnaise sandwiches in those bags,” Earnhardt said. “Unless, of course, they want to.”