Early next year, Elie Saab will be opening his first London store on 24 Bruton Street in the fashionable neighborhood of Mayfair. The four-level flagship will cover 8,640 square feet and neighbor boutiques from other luxury designers like Isabel Marant, Stella McCartney, Bugatti, Diane von Furstenberg and Hermès. The shop will offer ready-to-wear, accessories and fragrances in addition to a haute couture salon—the brand’s third after Beirut and Paris.
The flagship will also be the third Elie Saab location to highlight the designer’s new interior design concept. The first was in the brand’s Paris location and the second will open in a second Dubai store in January. Saab has been working with the architectural design agency RDAI to furnish and decorate the new space for the unveiling next year.
Since 2008, the brand has had a small presence in the London market through their shop at Harrods. In February, before the opening of the flagship, the in-store boutique will move from the international designers department to a larger space in the super brand department to help them further push into the UK market.