Now that General Mills has removed high-fructose corn syrup and artificial flavors and colors from 75 percent of its cereal portfolio, the global company is celebrating with the introduction of a real life Trix rabbit to represent its commitment to natural ingredients.
Seven General Mills’ cereals now feature new formulas without artificial flavors or colors from artificial sources: Trix, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios, and Fruity Cheerios. General Mills is aiming to complete the transition for its full line of cereals by 2017.
Although the classic cartoon Trix rabbit isn’t going anywhere, a Houston-based bunny named Cinnabun will be featured on limited-edition boxes of Trix cereal, after beating out more than 7,000 entries competing for the title of the real life Trix rabbit.
“We’re happy to introduce Cinnabun as the honorary face of Trix to help celebrate the new recipe hitting shelves nationwide,” said Lauren Pradhan, senior marketing manager for General Mills’ cereal division. “We are excited for families to experience the new Trix cereal recipe and see for themselves that every spoonful will still deliver the great taste, quality, and fun that General Mills cereals have always brought to their cereal bowl.”