Nathan’s Famous Launches Value Menu Featuring Old Favorites and New Items

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RestaurantNews.com

Eight value menu items range from $4 to $7, and are available all day, every day

Jericho, NY  (RestaurantNews.comNathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today the launch of its new value menu, featuring items from the current menu, as well as new recipes, all between $4 and $7. The launch of the Nathan’s Famous value menu provides expanded premium menu options for value conscious customers, making Nathan’s Famous more accessible for any occasion and any budget.

“For more than 100 years, Nathan’s Famous has been one of America’s top destinations for great food fast, and our goal with this new value menu launch is to make it accessible too,” states James Walker, Senior Vice President, Restaurants. “We’ve spent the past two years evolving the menu to focus on premium offerings that are memorable, craveable and Instagrammable. These new value menu items offer that same level of appeal, but at a lower price point, providing real value to our customers. Fans of the brand will see their favorites like the hot dog and hand-dipped corn dog, while also getting a chance to taste some new takes on our recent hand-dipped chicken menu evolution, as well as a new version of our famed NY Cheesesteak.”

Nathan’s Famous value menu features the following items:

$4 Menu

Inside Out Grilled Cheese Sandwich
Plain Hot Dog

$5 Menu

Hand-dipped Popcorn Chicken
Hand-dipped Pickle Chips

$6 Menu

Hand-dipped Corn Dog
1/4lb NY Steak & Cheese Sandwich

$7 Menu

Nashville Hot Chicken Sandwich
Sticky, Spicy Grilled Chicken Sandwich

Nathan’s Famous will test the new value menu in select stores in New York and Florida, launching at its newest location in Miami at 8946 SW 40th Street, in early April. Following the test, the value menu will roll out nationwide in the coming months. Fans can order both instore or through their favorite third-party delivery apps including UberEats, DoorDash, Grubhub and Postmates.

To view images of Nathan’s Famous new Value Menu items, visit here.

To learn more Nathan’s Famous, visit www.nathansfamous.com.

About Nathan’s Famous

Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 16 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold. For additional information about Nathan’s, please visit our website at www.nathansfamous.com.

Except for historical information contained in this news release, the matters discussed are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions identify forward-looking statements, which are based on the current belief of the Company’s management, as well as assumptions made by and information currently available to the Company’s management. Among the factors that could cause actual results to differ materially include but are not limited to: the impact of the COVID-19 pandemic, the status of our licensing and supply agreements, including the impact of our supply agreement for hot dogs with John Morrell & Co.; the impact of our indebtedness, including the effect on our ability to fund working capital, operations and make new investments; economic; weather (including the impact on the supply of cattle and the impact on sales at our restaurants particularly during the summer months), and change in the price of beef trimmings; our ability to pass on the cost of any price increases in beef and beef trimmings; legislative and business conditions; the collectability of receivables; changes in consumer tastes; the ability to attract franchisees; the impact of the minimum wage legislation on labor costs in New York State or other changes in labor laws, including regulations which could render a franchisor as a “joint employee” or the impact of our new union contracts; our ability to attract competent restaurant and managerial personnel; the enforceability of international franchising agreements; the future effects of any food borne illness, such as bovine spongiform encephalopathy, BSE and e coli; and the risk factors reported from time to time in the Company’s SEC reports. The Company does not undertake any obligation to update such forward-looking statements.

Contact:
Kate Laird
Trevelino/Keller
404-214-0722 x125
klaird@trevelinokeller.com

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