The Daily Dish: Heinz Brings Don Draper’s Ketchup-less Ads to Life in New Campaign

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Heinz Brings Don Draper’s Ketchup-less Ads to Life in New Campaign

Over 50 years ago in the fictional world of Mad Men, Don Draper pitched a ketchup-less ad campaign to Heinz execs; instead of showing the product itself, the campaign featured images of foods that call out for ketchup, like French fries and a cheeseburger. Unfortunately, Draper didn’t get the account, but now the ketchup brand has decided to tap into his creative tactic with its newest ad campaign, “Pass the Heinz.” “Mr. Draper really understood the one thing every Heinz fan knows, which is to never settle for the foods you love without the great taste of Heinz,” Nicole Kulwicki, head of the Heinz brand, told Adweek. But Heinz is giving credit where it’s due — in addition to the company’s current agency, David Miami, Draper’s fictional firm, Sterling Cooper Draper Pryce, is also acknowledged in the credits.

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Dan Stevens Ate Four Roast Dinners a Day to Prepare for His Role in Beauty and the Beast

Dan Stevens, the British actor known for his role as Matthew Crawley in Downton Abbey, will roar onto the big screen this Friday as the Beast in Disney’s live-action remake of Beauty and the Beast. But to fit into (and not waste away under the weight of) a 40-pound muscle suit day in and day out, Stevens had to undergo some pretty grueling bulk training. The actor told Radio Times Magazine that he prepped by eating four roast dinners every day.  “I would overheat, especially when we were dancing, so between takes there was a little tube that could be plugged in to ice-cold water to cool me down,” the 34-year-old actor told Radio Times. “I was honestly eating four roast dinners every day just to keep any form of physicality.”

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Photo c/o Maxwell’s Bar & Grill via Facebook

Too Messy to Eat? This Burger Is Smothered in Melted Cheese

Outrageous cheeseburgers seem to be all the rage nowadays. But one restaurant in London seems to have taken the concept of a cheeseburger and thrown all common sense out the window. The Burger Cheesebomb at Maxwell’s in London is topped with six ounces of beef, bacon, lettuce, and tomato, and smothered in a fondue pot-full of melted cheese. Pouring melted cheese on top of a burger bun does look amazing on video, so we’re assuming most of the hubbub comes from people who can’t wait to capture the liquid golden gloriousness cascade onto their social media feeds with a mouthwatering Boomerang video.

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Now Sake Comes in a Can

Beer comes in a can. Wine even comes in a can. So why not sake? The Japanese rice wine, which usually comes in decorative glass bottles, is now entering the market of portable convenience. Vine Connections is releasing its Bushido sake in a new can. Bushido, which is Japanese for “way of the warrior,” is the samurai honor code. Bushido sake is made according to ginjo genshu, a degree of purity that’s undiluted and made with 60 percent polished rice. Bushido sake is produced at the Kizakura brewery in Kyoto, Japan, the birthplace of sake.

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Instagram c/o Vibrant and Pure / Wikimedia Commons

Mermaid Toast Is the Latest Colorful Food Trend That’s Too Pretty to Eat

The latest colorful food creation that’s taking the Instagram world by storm is mermaid toast, which looks like toast smeared with ocean waves. Mermaid toast was invented by Adeline Waugh, a food stylist and Instagram personality (@vinbrantandpure). It’s made with homemade almond milk cream cheese that’s mixed with blue-green algae powders and liquids — to give it that “fresh from the ocean” look — and sprinkled with gold leaf. “I am a food stylist and I like to create beautiful things using food — I've never claimed to be starting a trend or putting out a new recipe that is super practical,” Waugh explained in a social media post. Waugh has also created rainbow unicorn toast, and we all know how popular unicorn-themed food is lately.


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