A non-alcoholic children’s beverage featuring characters from Frozen, the merchandizer’s dream from Disney, has prompted outrage from parents who say that the drink’s Champagne bottle shape and presentation might tempt young children to drink alcohol.
Available online and in-stores at U.K.-based discount chain Home Bargains, the “Disney Frozen Non-Alcoholic Party Drink” is described as a “delicious sparkling white grape fruit drink” with a “Champagne-style cork pop.” According to Home Bargains, the drink is meant to serve as a “grown-up alternative to juice and pop at parties.”
Parents in the U.K., with the support of experts, have demanded that Disney remove the product from store shelves.
“Our children are already growing up surrounded by positive messages about drinking and this Disney product just adds to the perception that drinking is normal and risk-free,” Alison Douglas, the chief executive of Alcohol Focus Scotland, told the Sun, a British newspaper. “Alcohol marketing, whether direct or indirect, has no place in childhood.”
Disney later confirmed that the company had “recently been made aware” of the licensed product and would cease production of the beverage in April 2016.
“As we set very high standards for the quality of products bearing the Disney name and characters, we have informed the manufacturer that we will no longer license Disney images to a product that is packaged to look like alcohol,” a Disney spokesperson told the Sun.