Downloadable Beverage Industry Webinar "Charting the Course for New Product Success"

The Freedonia Group

Freedonia Group logo (PRNewsFoto/The Freedonia Group)

CLEVELAND, Oct. 19, 2016 /PRNewswire/ -- Katie Wieser and Kent Furst from The Freedonia Group, participated in Beverage Industry's annual New Product Development Webinar "Charting the Course for New Product Success".  

The webinar is now downloadable at no cost. Please visit Beverage Industry's download page:

Experts during the webinar discussed the latest trends impacting formulation, packaging, marketing and much more throughout the U.S. beverage market.

Webinar attendees learned:

  • What trends are driving new product innovation
  • How brand owners are fulfilling consumer need states
  • Maintaining brand messaging in new launches

According to Industry Analyst Katie Wieser, "Packaging plays a crucial role in the beverage industry by defining the form and functionality of the product, as well as reinforcing branding and marketing efforts at both the point of sale and consumption.  This webcast highlighted recent beverage packaging trends involving customization, convenience, and sustainability.  Using data from Freedonia studies, we also showed how these trends affect demand for various types of packaging, and discussed opportunities for brand owners, packaging firms, and materials suppliers."

For more information regarding the Beverage Containers industry study that was referenced in the webinar please visit:

Several other industry studies were also addressed: Retail Ready Packaging, Cups & Lids, Wine Packaging and Labels.

About The Freedonia Group – The Freedonia Group, a division of, is a leading international industrial market research company that publishes more than 400 research studies annually and offers custom research solutions. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Reports can be purchased at and are also available on and

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SOURCE The Freedonia Group