Value Menu Adds Even More Variety With Two New Chicken Rollers
Lake Forest, CA (RestaurantNews.com) Del Taco Restaurants, Inc. (NASDAQ: TACO) invites guests to satisfy cravings while saving money in the new year with its better-than-ever Buck & Under Menu®, offering the very best in value and variety in the Quick Service Restaurant industry. The expanded menu features up to 16 options including the tasty new Chipotle Chicken and Ranch Chicken Rollers, as well as six breakfast items, all made-to-order using fresh ingredients. With an unparalleled range of choices starting at just 59 cents, the lowest starting price in the segment, Del Taco guests never have to settle for less when it comes to value.
“Our guests can always count on Del Taco for awesome variety and great tasting fresh food at an unbeatable every day value. While other restaurants are beginning to re-introduce value-driven promotions with limited variety, Del Taco continues to own this space by offering up to 16 items for a buck and under,” said John Cappasola, executive vice president and chief brand officer. “While our guests love a great value, they also appreciate the quality food they’re getting. The Buck & Under Menu features fresh ingredients not commonly found on value menus, such as handmade pico de gallo salsa, cheddar cheese grated by hand in our kitchens, marinated chicken grilled fresh in-house, and beans slow-cooked from scratch.”
In addition to the original Chicken Roller, the Buck & Under Menu now features two new Chicken Rollers, just $1 each and loaded with bold flavors and fresh ingredients like marinated chicken grilled fresh in-house:
With unmatched value and variety, guests can purchase all 16 items on Del Taco’s Buck & Under menu for under $15. Recently rated “Best Value for Your Money” by the nation’s leading consumer review publication, the extension of Del Taco’s Buck & Under Menu is part of the brand’s continued commitment to provide guests with UnFreshing Believable® food for a great value at the speed and convenience of a drive-thru. The popular menu features classic Mexican favorites cooked fresh daily like Mini Quesadillas, CrunchTada® Tostadas, half-pound Bean & Cheese Burritos and Double Beef Classic Tacos®; refreshing drinks including Strawberry Lemonade and Gold Peak Iced Tea; as well as six craveable breakfast items. The full Buck & Under Menu can be viewed here.*
Del Taco invites guests to try the delicious, new Chipotle Chicken Roller or the Ranch Chicken Roller for free when they sign up for Del Taco’s Raving Fan eClub. Offer also valid for current eClub members.*
*Price and participation may vary by location. Restrictions may apply.
About Del Taco Restaurants, Inc.
At Del Taco (NASDAQ: TACO) all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, fresh sliced avocado and marinated chicken and carne asada grilled in the restaurant. The menu, which includes a full line of breakfast, includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as American favorites including hamburgers, crinkle-cut fries and shakes. Del Taco’s UnFreshing Believable campaign communicates the lengths the company goes to in order to deliver quality, made-to-order menu items created with freshly-prepared ingredients at unbelievable prices. With nearly 550 restaurants in 16 states, Del Taco serves more than three million guests each week. Stay up to date by following Del Taco on Twitter, Facebook and Instagram or visit www.deltaco.com for more information.
Morgan Marketing & Public Relations