Crispy Green Unveils Exciting New Mascot to Promote Healthy Lunches & Snacks for Back-to-School

Crispy Green Unveils Exciting New Mascot to Promote Healthy Lunches & Snacks for Back-to-School

Introducing Chris B. Green & Chirp!

FAIRFIELD, N.J., Aug. 4, 2016 /PRNewswire/ -- The Crispy Green brand (makers of Crispy Fruit Snacks) has always been propelled forward by its primary mission of providing healthy snack alternatives for kids, adults or anyone interested in living a healthier lifestyle.  Their newest innovation is a personified reflection of this desire.  Please meet Chris B. Green and his sidekick, Chirp!

Why a character mascot?
A recent study published in Pediatrics, Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN Center) found that 239% more students lined up at the salad bar when it was decorated using colorful banners vegetable cartoon-characters and fun, nutrition education videos.1  Furthermore, today's parents are already quite educated when it comes to the health and well-being of their family.  They know that many unhealthy conditions and diseases such as childhood obesity and diabetes can be the result of a poor diet.  And with the findings of the study above, Crispy Green is excited to introduce Chris B. Green & Chirp as the new spokespersons of this message.  Their mission?--to educate and entertain, keeping families healthier and happier, while providing a chuckle for kids and adults of ALL ages! 

Power Your Lunchbox!
Crispy Green is also excited to enter into their 2nd annual Power Your Lunchbox campaign from Produce for Kids. As "Back-To-School" time quickly approaches, it's the perfect time to begin planning for packing those daily lunches that are nutritious, yet sure to be gobbled down by even the pickiest of eaters.  What to pack?  Be "Pro-Pack-tive" by visiting:  www.poweryourlunchbox.com.  With a wide variety of creative and delicious lunch options, you won't ever run out of ideas of what to pack.  Plus, you'll be self-assured that you're providing a healthful lunch.  (AND, for every parent that takes the Power Your Lunchbox Pledge, Produce for Kids will donate $1 to Feeding America!)

The Perfect Back-to-School Snack!
Back-to-school time also means more extracurricular activities, and you'll most likely be spending more time in the car, chauffeuring your little darlings to soccer practice, cheerleading, music lessons, etc.  Enter SUPER SNACK – Crispy Fruit from Crispy Green!  Crispy Fruit is the quintessential grab-n-go snack for ALL of those back-to-school activities when your kids need a healthy snack on the run (and fresh fruit may not be the most convenient, mess-free option).  

If you haven't yet heard of or sampled Crispy Fruit, here's a little about the product.  Simply put, it's 100% pure fruit, nothing else.   Crispy Fruit is freeze-dried, bite-size pieces of fruit (choose from tangerine, apple, asian pear, banana, cantaloupe, mango and pineapple).  The freeze-drying process results in a light crispy texture that snacks like a chip, but has all the nutrients of fresh fruit!   Crispy Fruit comes in individual, single-serving packets that are easy to pop into lunch boxes, soccer bags, overnight totes and backpacks. They're perfect for busy parents, kids and teachers alike.  

Special Back-to-School Sweepstakes Opportunity!
And this school year, one lucky family will be winning a case of Crispy Fruit for every month of school, by entering our "Crispy Green Pro-Pack-tive Healthy Lunch" sweepstakes (more info coming soon) along with this fun and functional lunch bag featuring Chris B. Green and our new lifestyle website called Smart Lifebites (launching soon).  

All Crispy Fruit flavors are also available in a convenient "Grab & Go" 6-pack – six single-serving bags (MSRP: $7.99) or individual, single-serving bags (MSRP: $1.49 each) that provide approximately one serving of fruit and 55 calories or less per bag.

Crispy Fruit is available online and in retailers such as The Fresh Market, Harris Teeter, ShopRite, Giant Eagle Market District, Fairway, Dierbergs, King Kullen, and selected Whole Foods markets. To find a retailer in your area that carries Crispy Fruit, go to www.crispygreen.com/where-to-buy.html. For more information, please visit www.crispygreen.com.

About Crispy Green
Crispy Green Inc. (crispygreen.com) is the maker of Crispy Green® Crispy Fruit (freeze-dried fruit) snacks. Crispy Fruit is a delicious, convenient way to add more fruit to your daily diet. The company was founded in August 2004 with a vision to be the leading provider of high quality, natural food products desired by everyone who wants to live a healthy and better life. Crispy Green was introduced in the United States in 2005. Since then, the company has been consistently providing high quality freeze-dried fruit snacks and adding new flavors to its Crispy Fruit line to meet market demands. 

[1] http://www.freshplaza.us/article/3752/Cartoon-characters-can-encourage-kids-to-eat-more-veg

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SOURCE Crispy Green

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