You Can Order Groceries Directly From This High-Tech Refrigerator
A new partnership between MasterCard and Samsung will let high-tech families or crowd-averse individuals forgo real life grocery shopping entirely with a new fridge called the Samsung Family Hub, slated for release in May.
The appliance, which debuted this year at the 2016 Consumer Electronics Show (CES), incorporates a program called Groceries by MasterCard, which lets users order groceries directly from FreshDirect and ShopRite, and confirm the order with a four-digit pin.
According to a press release, use of the program will also “learn a family’s shopping habits,” and make personalized suggestions based on previous purchases. Additional grocers are expected to be added to the vendor list over time.
“In a world where every device — from the phone to the refrigerator — is connected to the Internet, the ways in which consumers interact and transact with their favorite brands are changing,” said Betty DeVita, MasterCard Labs chief commercial officer. “We’re developing compelling, safe and seamless commerce experiences for consumers across channels and devices as we continue to eliminate the boundaries between how we shop and how we pay.”