Video Game Streaming Platform Twitch Launches 24-Hour Food Channel With 4-Day Julia Child Marathon

Twitch, whose audience has mostly included serious gamers, hopes to expand its viewership by introducing creative channels

Food and cooking content will be available 24/7 on Twitch Food, starting with all 201 episodes of ‘The French Chef.’

Twitch — the live-streaming video platform that has traditionally appealed to serious gamers — has plans to expand its general audience by introducing a 24-hour food channel.

And to introduce the new channel, Twitch is currently streaming all 201 episodes of The French Chef, the classic public access cooking show from Julia Child, one of America’s very first celebrity chefs.

As with all of Twitch’s content, the show and channel can be streamed live or viewed on demand after airing, and includes a live webchat feature. The full run of The French Chef will last four-and-a-half days.

Programming on Twitch Food will be curated and prerecorded rather than sourced from Twitch’s popular live broadcasters, though the platform is already used as a live culinary outlet for some. Twitch personalities like WorkingChef and DomesticDan already have channels where visitors can watch live cooking content.

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As of January, Twitch, which is owned by Amazon, has nearly nine million active daily users, and nearly two million live broadcasters.