New “Naked” Menu Option Removes Breading and Batter for Juicy Smokehouse Taste
Atlanta, GA (RestaurantNews.com) This summer, Church’s Chicken® is taking a stripped-down approach with the launch of its new Smokehouse Half Chicken. The popular international chicken brand is taking a bold departure from its signature method of preparation, by focusing on the bare chicken essentials – Serving a smoky, seasoned half chicken with zero batter or breading.
“When a fried chicken brand like Church’s® says they’re going to offer an unbattered and unbreaded option, it’s a big deal,” said Jennifer Chasteen, Senior Director of Brand & Product Strategy at Church’s Chicken. “Delivering a simplified preparation method on a half chicken is something we’re able to do because of our long-standing tradition of quality and innovation. Guests tell us that our chicken tastes great with or without its crunchy hand-battered exterior.”
“Naked” Smokehouse Half Chicken will be available at participating Church’s restaurants beginning June 27th and continuing through July 31st, while supplies last. During that time, guests that visit the Church’s website, social media outlets, and the brand’s mobile loyalty app will be able to enjoy many enticing reminders that Naked chicken is most definitely ‘in’ this summer. A generous half-chicken portion is served with a signature Honey-Butter Biscuit, starting at just $3.99, allowing for a full experience with the savory, smoky flavor profile – juicy white breast meat plus rich, tender dark meat, all with a hint of hickory smoke and delicious spice rub applied directly to the skin.
“Smokehouse Half Chicken is certainly a distinct offering for Church’s and within the broader category,” Chasteen added. “You get right to juicy chicken, with an authentic smoky flavor profile. It’s a tasty twist that’s just right for summer.”
About Church’s Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s (along with its sister brand Texas Chicken® outside the Americas) has more than 1,650 locations in 25 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.
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