Chloé Spring/Summer 2014 Campaign Makes Us Crave Seasonal Sun
“It” girls wear Chloé; and almost as if to prove that point, the French label grabbed model Julia Stegner and singer Lou Doillon for the new Spring /Summer 2014 campaign. The images, shot by Inez Van Lamsweerde and Vinoodh Matadin, leave the girls posing in the late afternoon sun, wearing knits, crochet patterns and platform sandals from the accompanying line. Outside on beaten wooden benches and chairs, Stegner and Doilon look like the picture of summertime perfection, making us cringe at the thought of another three months of winter.
The campaign videos are beautiful, following the two girls as they romp in the field chasing the summer sun in their flowing dresses and tousled hair. Sure, we can’t imagine that we’d want to take our heels and designer duds out to a meadow to run around in knee-high grass, but that is entirely beside the point. We want that mellow attitude of summer that these videos so easily capture, and we want it now. We can’t wait to grab the collection, run around in nature with our BFF and capture every moment of summer—or at the very least just lie in the sun.