There’s nothing that defines a man quite like the cocktails he drinks and the watch he wears, and Chivas Regal has joined with the Bremont Watch Company to give them the best of both. To celebrate the craftsmanship, luxury and style of the two brands, Bremont has designed the Chivas 12 Made for Gentleman collaboration—a limited-edition timepiece encased in a collectors gift tin accompanied by a bottle of Chivas 12 blended Scotch whisky.
"In seeking luxury experiences and products, modern gentlemen demand substance and style. We felt there were many synergies between Chivas and Bremont as award winning British brands that reflect the desires of the modern gentleman,” said Richard Black, Global Brand Director of Chivas Regal. “What both Chivas and Bremont do is incredibly complex but the art is to present it simply and stylishly and give our customers distinctive luxury items and experiences.”
Only creating 12 of these exclusive pieces, the Chivalry chronometers are designed in polished steel with a 43 mm diameter watch face, an alligator strap and incorporate a piece of oak cask into the design element. Used in the maturation for whiskies, the wood can be seen through the flat stainless steel and sapphire crystal backing that’s set with the words “Live With Chivalry.” The movement, a modified 13 1/4” BE-36AE automatic chronometer, is designed with an Anachron balance spring, Nivaflex I mainspring, Glucydur balance, 25 jewels and a 42 hour power reserve. The custom rotor is engraved with the signatures of Chivas founders James and John Chivas.
“For me, the collaboration with Chivas was a genuine meeting of minds. We are all dedicated and passionate about keeping traditions of craftsmanship alive and we are also focused upon leaving a positive legacy,” said Nick English, Co-Founder of Bremont. “Bremont watches are ‘Tested Beyond Endurance’ and Giles [English] and I have been blown away by the level of skill that Chivas Master Blender, Colin Scott, deploys in channeling nature and time in blending their Scotch whiskies.”
In the name of chivalry and generosity, the watches will be going up for auction from October 22 to November 9 and all proceeds will be given to The Prince’s Trust charity, an organization that offers young people with the “practical and financial support they need to stabilize their lives.” In addition to monetary assistance they develop skills, mentoring and entrepreneurial assistance that they might need to move into the work force.