Fast-Casual Restaurant Concept Partners with Frito-Lay to Bring Back Fan-Favorite Rockin’ Rita Chicken Salad
Auburn, AL (RestaurantNews.com) Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today the launch of its limited-time fall menu, which includes Rockin’ Rita chicken salad and Strawberry Pecan Salad – two menu items brought back by popular demand. The brand will also be offering a new Buttercream Frosted Flower Cookie, as well as FRITOS® SCOOPS!® Corn Chips to pair with the Rockin’ Rita chicken salad. All fall menu items will be available at every Chicken Salad Chick location now through Oct. 30.
“Rockin’ Rita was so popular when it was first introduced in March that we used up the full supply of Wickle’s Spicy Red Sandwich Spread. We’re thrilled with its popularity and were eager to bring back this spicy fan-favorite,” said Stacy Brown, Chicken Salad Chick founder. “We’ve also decided to partner with Frito-Lay to pair our Rockin’ Rita chicken salad with their signature FRITOS® SCOOPS!® Corn Chips. Because it is the first time Frito-Lay has ever served its SCOOPS!® in a restaurant, we’re incredibly honored by this collaboration and can’t wait for our guests to enjoy the perfect combo for their next tailgate or football-themed watch party! The Scoops will be exclusively available at all of our restaurants so we encourage our guests to enjoy one of their favorite chicken salad flavors while cheering for their favorite team this fall.”
Rockin’ Rita is a spicy chicken salad flavor featuring Wickles Pickles Spicy Red Relish, a 70-year old family recipe that is known to pack a punch. Another fall menu inclusion, Strawberry Pecan Salad, features dried cranberries, Fuji apples, strawberries, feta cheese and crushed pecans on a bed of spring mix lettuce with a homemade poppy seed vinaigrette dressing.
The Chicken Salad Chick concept, born in Auburn, Alabama, was established in 2008 in the kitchen of founder, Stacy Brown. When Stacy discovered that the local county health department would not allow her to continue making and selling her delicious recipes out of her home kitchen, she overcame that obstacle by launching her first restaurant with the business expertise of her future husband and fellow founder, Kevin Brown. Together, they opened a small takeout restaurant, which quickly grew; the company now has 56 restaurants across the Southeast.
About Chicken Salad Chick
Chicken Salad Chick puts an edgy twist on a Southern classic, offering guests a “custom fit” chicken salad experience, with 15 original flavors to choose from, as well as gourmet soups, flavorful side salads and freshly-baked desserts. Chicken Salad Chick serves southern style chicken salad from the heart and strives to spread joy, enrich lives and serve others every day. Today, the brand has 56 locations across the Southeast, and has currently sold 146 franchises to be developed across the states of Alabama, Florida, Georgia, North and South Carolina, Tennessee, Louisiana and Texas. The brand was recently named as the top chicken salad in the country to try in the March/April issue of Cooking with Paula Deen, as well as one of FastCasual.com’s top Movers and Shakers and one of NRN’s 2015 Breakout Brands. Corporate offices are located at 724 North Dean Road in Auburn, Alabama. See www.chickensaladchick.com for additional information.