The Cheeses of Europe Campaign Brings Fromage to Midtown

A two-day pop-up shop and mobile app provides fragrant imported French cheese and ideas on how to eat them
Credit: Kate Kolenda

Cheese lovers and Francofiles alike will certainly be pleased by the cheeses available at the pop-up shop in midtown.

Last night, members of The Daily Meal attended a media preview at the French Cheese Board in midtown Manhattan showcasing The Cheeses of Europe campaign. Dozens of delicious French cheeses were there to be sampled, along with a bar serving French wines and beverages. Representatives from the Cheeses of France Marketing Council traveled from Paris to attend the event, answer our questions about cheese, and provide interesting tidbits on the array that was on display from fromageries such as Sèvre & Belle, Gabriel Coulet, Haxaire, Échiré, and a few others.

The evening was also a celebration for the launch of the new Make It Magnifique mobile app, which is a tool for The Cheeses of Europe’s campaign to demonstrate to American consumers that the cheeses of France can easily be incorporated into their favorite dishes at home. The app features tips for pairing certain cheeses with complementary wines as well as recipes using the different cheeses we saw that evening, which included the smooth and slightly earthy Comté Président, the wonderfully balanced Butter Sea Salt Président, and the amazing double-crème-but-tastes-like-triple-crème Fromage D’affinois. [related]

Luckily, the pop-up shop, located at 26 West 39th Street, is open to the public September 12 and 13 from 11 a.m. to 7 p.m. All of the fragrant cheese listed here — and many more — are for sale, and the photo exhibition Les Filles à Fromages is also on view in the space. If you are a Francophile and a cheese lover, you’ll definitely want to check it out.

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Kate Kolenda is the Restaurant/City Guide Editor at The Daily Meal. Follow her on Twitter @BeefWerky and @theconversant.