Celebrity Jet Chefs Cook for the Style-High Club

The latest industry trend? Celebrity chefs

Celebrity chefs are jumping onto airline food.

'Ace of Cakes' is on board

Duff Goldman, the pastry chef out of Baltimore who stars on the Food Network's "Ace of Cakes," is an ambassador for Jet Chefs and will be one of the celebrity chefs making his services available, for the right price.

"I think the demand for this is huge," said Goldman. "People are asking us all the time, 'Can you make us a cake? Can you make us a basket of baked goods? Or can you and some of your chef friends make us some food to bring with us?' You know most of the time when you get on a jet, you are getting a warmed boxed lunch, you are not getting anything fantastic."

But why would Goldman, or any other celebrity chef who has established themselves want to spend extra time and effort catering special order meals for charter jet customers?

The answer: money and exposure.

Goldman noted the Jet Chefs program has the potential to be another revenue stream for well-known chefs and the restaurants the own. Think of it as another way to cater a special meal.

"Some of my cakes cost $150. Some of my cakes cost $2,000. You know it just depends on what people are looking for," Goldman said. "This is one aspect of what I do, and it is just a whole other level of people I can bring cakes to."

Small meals for small spaces

For those who charter private jets, it's well-known that flying in style is often filled with trade-offs. Yes, a private jet means you can fly in comfort and go when it works best for your schedule, away from crowds of a commercial airplane. On the flip side, meals on private jets are hit and miss. One factor is the limited space inside many chartered planes.

Goldman and Petrossov noted that top-shelf meals on the go don't require a big spread.

"Because we are presenting in a confined space, it just means that we have to get creative," said Goldman. "We might have to get really Japanese and present in a bento box. You can make delicious food and put it in a bento box."

Whether or not Jet Chefs soars with charter jet customers will ultimately come down to whether or not those who fly exclusively are willing to pay for something truly exclusive. Yes, those who have private jets have deeper pockets, but whether they're willing to dig deeper for what they eat on their flights remains to be seen.

— Phil LeBeau, CNBC


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