Available just in time for Opening Day, Budweiser's new team cans capture the localized pride and fandom of Major League Baseball
NEW YORK, March 22, 2017 /PRNewswire/ -- This spring, the King of Beers is raising one to hometown fans, who embody the spirit of America's favorite pastime. With the return of baseball season, Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser's values and celebration of the pursuit of the American dream. Budweiser's limited-edition cans will arrive on Opening Day.
Designed in partnership with local artists and baseball enthusiasts, Budweiser's MLB team design cans bring to life the true ambition and personality of each team and its hometown, featuring some of the most iconic elements of each city like the palm trees in Los Angeles to the Gateway Arch in Budweiser's hometown of St. Louis. Each artist was hand-selected to create the unique, locally-inspired designs, based on their personal connection to their team's ambitious history and the fans that support the home team. The cans will each be wrapped in one-of-a-kind, personalized artwork to celebrate Budweiser's commitment to the game while offering fans a way to support their teams from the first pitch to the last out.
"Baseball and the culture it created is a true celebration of the American spirit," said Ricardo Marques, vice president, Budweiser. "This year, we wanted to leverage our long-standing partnership with MLB to raise a toast to the fans by giving them a piece of their hometown to enjoy right in the palm of their hand with our MLB designed team cans."
Budweiser's support of Major League Baseball is engrained in the brand's DNA, with a rich heritage and history of partnership spanning more than 30 years.
"Budweiser has been a great MLB partner for a long time and continually evolves its marketing connected to our sport," said Noah Garden, MLB Executive Vice President, Business. "These custom-designed cans are another terrific example of Bud's support and their ability to connect with our fans."
Team cans will be available on March 27 in the following markets: Baltimore, Boston, Chicago, Cincinnati, Dallas/Ft. Worth, Houston, Los Angeles, Minneapolis, New York, Oakland, San Diego, St. Louis, Tampa Bay and Washington D.C.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
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