Brisk® Iced Tea Launches #BriskMode Accelerator Program in Celebration of Hispanic Heritage Month
Artists Will Have the Chance to Compete for Unprecedented Access at First-Ever ComplexCon
PURCHASE, N.Y., Sept. 15, 2016 /PRNewswire/ -- Brisk®, the iced tea brand known for its bold flavors, launched the #BriskMode Accelerator Program today, in celebration of Hispanic Heritage Month. #BriskMode empowers aspiring artists to creatively express what their own heritage means to them through art, music and fashion design. The program also provides an engaging online platform with virtual inspiration from influencers in the art, music and fashion fields, and resources that stimulate creative self-expression and provide opportunities for amplified exposure of their artistic passions.
"We are excited to bring the #BriskMode program to life and provide this level of access to up-and-coming creatives," said Mandy Mazzeo, Marketing Manager, Brisk. "We hope that this program will help aspiring cultural artists reach new audiences and hone their craft."
The #BriskMode contest entry period opens today, September 15, and runs through Friday, October 7. During this time, budding creatives can visit the #BriskMode website, www.BriskMode.com, to submit art, music and fashion designs to enter for a chance to win a trip to Long Beach, California for unprecedented access at the first-ever ComplexCon, an expertly curated festival and exhibition November 5 – 6. The #BriskMode contest is open to U.S. residents who are 18 years of age or older (19 in Alabama or Nebraska).
The contest will produce five winners, all of which will have unprecedented access on the ground at the festival, including backstage passes to the headlining performance on the ComplexCon main stage; access to cultural heavy hitters, creatives and influencers; and admission to roundtable discussions, listening sessions and musical performances throughout the weekend. One winner will be chosen from each of the creative categories of art, music and fashion. One winner will be selected by highest consumer votes across all categories from the voting period between October 10 and 20. The last winner will be randomly selected from the voting pool. Participants can enter only once per category and voters can vote once per day on individual submissions. Visit www.BriskMode.com for full rules and regulations.
#BRISKMODE PROVIDING ACCESS
The #BriskMode website provides a platform for participants to interact with like-minded creative individuals, while augmenting exposure of their artistic passions. Additionally, throughout the contest submission period, participants and consumers can visit the #BriskMode website for tips from professionals in the art, music and fashion fields. These include: Coco & Breezy, eyewear designers; Lenny Santiago, music producer and Roc Nation executive; Rob Garcia, menswear designer at En Noir; and Aerosyn Lex, calligrapher and creative director. These mentors will provide virtual inspiration to participants via the website during the competition and select mentors will join the contest winners at ComplexCon in November where they will conduct one-on-one mentorship sessions.
In addition to being a #BriskMode mentor and judge, Creative Director Aerosyn Lex will design a limited-edition T-shirt inspired by his own heritage to commemorate the #BriskMode program. These limited T-shirts will not be available for sale, but distributed to select Brisk fans attending the #BriskMode celebratory event in Los Angeles during Hispanic Heritage Month.
This celebration of the #BriskMode program will be hosted by Late Night Laggers + Subsuelo, the duo known for creating cross-cultural events highlighting Hispanic culture and influence, and Powered by Brisk. The 21-and-over event will feature a special DJ and musical performance. Brisk fans can RSVP to the event at http://briskmode.party/.
To learn more about Brisk Iced Tea, and Brisk's many low-calorie products, visit www.pepsicobeveragefacts.com and www.briskmode.com, follow @Brisk on Twitter and Instagram, and @BriskSnaps on Snapchat.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
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Unilever employs approximately 8,000 people in the United States—generating approximately $8.5 billion in sales in 2014.
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