Tomorrow’s national rollout of all-day breakfast at McDonald’s will only accelerate the morning meal’s already red-hot growth for foodservice. Data released this week from The NPD Group show that restaurant customer traffic at breakfast was up 5% for the 12-month period ended June 2015. That followed a 2% rise the previous year. Quick-service restaurants are driving that growth, NPD says.
Meanwhile, lunch visits were up just 1% for the June 2015 period, compared with a 2% drop the previous year.
What’s hot? Not surprisingly it’s bacon. Case shipments of bacon from broadline foodservice distributors were up 7% for the June period, according to NPD’s SupplyTrack monitoring service. The 1.1 billion bacon servings during the June period represented a 2% increase over last year (which had seen a 6% spike).
Breakfast sandwich servings are up 3% (to 3.3 billion for the June period), and pancake servings jumped 7% to 816 million as broadline case shipments increased 5%. Despite occasional shortages, egg shipments were still up 5%.