LOS ANGELES, Aug. 31, 2016 /PRNewswire/ -- To celebrate its 21st year, SoBe Teas & Elixirs has engaged Brand Sense Partners to produce SoBe's 21st Birthday Pool Party at the SLS Hotel in Las Vegas over Labor Day weekend. On September 3, 2016, BSP will create a legendary "#SoBeNotSorry" experience at the SLS's Foxtail Pool, where guests can sip SoBe cocktails and mocktails served poolside, engage with SoBe games and photo opps, and win SoBe swag. Party attendees will also enjoy a performance by special guest Charli XCX thanks to media partner EliteDaily.
The 21st Birthday Bash is the culmination of the 6-month national #SoBeNotSorry Mobile Tour, produced by BSP, which features a new spin on their iconic "Love Bus" and promotes SoBe's two new flavors, Blackberry Mojito and Spicy Limeade. The mobile tour has made 65 stops across the country, sampling SoBe flavors and treating fans to unconventional activations (including SoBe roulette, SoBe pong, SoBe selfies, and SoBe swag) at retail and consumer locations. The tour also promoted the consumer sweepstakes whose grand prize winner will be flown to the 21st Birthday Bash in Las Vegas.
Founded in 1995, when founders dreamt up a flavorful concoction inspired by the sun-drenched beaches and laidback vibes of South Beach, Florida. Today SoBe offers a diverse range of Elixir® and Tea products that are defined by exotic flavor combinations, the use of real sugar and stevia, and the inclusion of vitamins. Unapologetically bold and wickedly tasty, SoBe® beverages are refreshing and delight the taste buds with an insane rush of flavor. (www.sobe.com)
Event site: 21st Birthday Bash at the SLS Las Vegas
Headquartered in Los Angeles, Brand Sense Partners is a pioneering agency with a holistic approach to branding, design, licensing, business development, and experiential marketing working with many leading brands in the global marketplace by offering a suite of services that connect the dots between vision, voice, product and experience. (www.bsp.com)
SOURCE Brand Sense Partners