As if you needed another reason: Kansas City, Mo.'s Boulevard Brewing Co. has come up with a new marketing campaign to encourage "drinking for charity." What does that mean exactly?
Kansas City Business Journal explains that the rebranded Boulevard Pilsener, the KC Pils, will donate 10 percent of all of its sales to local charities. “Craft brewers, including ourselves, are strong supporters of local giving and supporting our communities,” said Jeremy Ragonese, director of marketing for Boulevard. “One way we wanted to enhance what we already do is provide financial assistance to charities in our community.” No word on what that charity will be, but the brewery is looking for recommendations for different charities; three charities overall will receive funds from the KC Pils.
In other Boulevard Brewing news, Boulevard has also released an experimental mint beer, called the Tripel Julep.