“Better Burger” Restaurant Offers Fries Mashup and Scary Sauces for a Limited Time
Dallas, TX (RestaurantNews.com) MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain is launching a limited time only promotion to celebrate Halloween. From Monday, October 12 until Sunday, November 1, MOOYAH will offer their creepiest and crispiest creation yet: Frankenfries.
This seasonal menu item will consist of a half order of MOOYAH’s famous hand-cut French fries and a half order of their sweet potato fries, served with Spooky Sauce and Dracula Dip.
“MOOYAH is excited to offer such a creative item for our Guests this season,” said Michael Mabry, chief operating officer of MOOYAH. “Frankenfries are a delicious and fun way to celebrate Halloween and we hope the MOOYAH family enjoys our new creation.”
In fact, Halloween week, Monday, October 26 through Sunday, November 1, Guests who enjoy their favorite MOOYAH burger in costume will be able to add Frankenfries to their order for just $1 with any purchase.
This is the first time MOOYAH is offering this combination to its Guests. The Frankenfries will be paired with two new creations, a Spooky Sauce, which is a monster mash-up of MOOYAH’s BBQ sauce and mayonnaise, and Dracula Dip, a spicy ranch sauce.
MOOYAH Burgers, Fries & Shakes will be celebrating this promotion across its social media channels, getting fans involved on Facebook, Twitter and Instagram, as well as their text and email Loyalty Club and at www.MOOYAH.com.
“The words ‘have fun’ are actually in the MOOYAH brand mission and we’re always looking for ways to do just that,” said Natalie Anderson Liu, director of marketing for MOOYAH Burgers, Fries & Shakes. “Frankenfries combine two delicious products alongside two sauce creations that complement the flavors. We think Frankenfries is fun to say and will be even more fun to eat!”
At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked in-house artisan white or multigrain wheat buns and hand-crafted lettuce buns to accompany the never-frozen 100 percent American beef patty, all-natural Jennie-O turkey patty or the mouthwatering black bean veggie patty. Each gourmet burger can be customized with five cheese options, applewood smoked bacon, sliced avocado, along with nine free veggie toppings and 11 free sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.
In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 before the close of the year. The booming better burger brand is set to enter several new states in 2015, with the first MOOYAH restaurants in New York, Massachusetts, and Florida. Additionally, the brand will increase their established presence in states including California, Texas, Illinois, and Louisiana. The brand continues to spread the unique MOOYAH experience beyond domestic borders too. MOOYAH will open their first restaurant in Qatar in 2015, marking the 7th country MOOYAH has entered outside the U.S.
For franchising opportunities, please visit http://www.mooyahfranchise.com.
About MOOYAH Burgers, Fries & Shakes
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine’s list of the top 500 franchise brands and ranked No. 12 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been at the top of for several years in a row. The brand also landed on the list of the Top 10 FastCasual Growth Chains by Technomic, Inc. In 2013, the brand was ranked 1st overall in Restaurant Business’s Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with the brand on www.facebook.com/MOOYAH and follow on Twitter @MOOYAHBurger.
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