Beach Whiskey Announces Partnership With NBC's "Today in Nashville"

From by Beach Whiskey
Two Nashville newcomers team up to bring Happy Hour segments to Fridays

Beach Whiskey Logo (PRNewsFoto/Beach Whiskey)

Two Nashville newcomers team up to bring Happy Hour segments to Fridays

NASHVILLE, Tenn. and CARMEL, Ind., Dec. 9, 2016 /PRNewswire/ -- Beach Whiskey LLC today announced a partnership with NBC Affiliate WSMV-TV's "Today in Nashville," the Music City's hot new local morning entertainment show. 

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Through the partnership, each Friday, 'Happy Hour' segments will focus on cocktails, sharing recipes and bellying up to the bar at some of Nashville's hottest nightspots. Local mixologist and beverage industry expert Stuart Melia will lead the segments, mixing up some of his favorite cocktail recipes for hosts Carole Sullivan and Kelly Sutton.

Launched in 2016, Beach Whiskey offers smooth, approachable and delicious whiskeys to be enjoyed any time of day.  The whiskey's team of co-founders includes Nashville residents and music stars Jake Owen and Gavin DeGraw, beverage industry veteran J. Smoke Wallin, and financial services entrepreneur Andrew McGinnis. The brand entered the Nashville market in August and is now available at more than 100 bars, restaurants and liquor stores.

"Judging by the early response, Nashville loves Beach Whiskey, and we feel right at home here," said Bill Henderson, Chief Marketing Officer, Beach Whiskey LLC. "Beach Whiskey celebrates all that comes with the beach lifestyle—good music, parties, and having a great time. With its fun, relaxed vibe, Nashville is the perfect place for us, and we can't wait to raise a glass to the Music City with "Today in Nashville" viewers."

Beach Whiskey's product line includes two flavors, Bonfire Cinnamon™ and Island Coconut™, which are carefully crafted with all-natural ingredients, and made no artificial flavors or preservatives.

  • Bonfire Cinnamon™ (35% ABV / 70 proof) – A spicy clear whiskey naturally flavored with cinnamon and capsicum spice that builds heat on the finish. SRP: $23.99
  • Island Coconut™ (26% ABV / 52 proof) – A smooth whiskey base crafted with natural coconut and notes of wild blueberry. SRP: $23.99

"Today in Nashville" airs locally at 11AM on the NBC-affiliate station WSMV-TV / Channel 4 in the greater Nashville area. The show debuted on September 12, 2016.

About Beach Whiskey™
Beach Whiskey™ is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for sun worshiping, moon chasing, fun seekers, Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, our mission is to bring the beach—"your place in the sun" —to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

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SOURCE Beach Whiskey